Data Monetization for SaaS vendors: stop making excuses, start making revenues

Presented by

Benjamin Levaillant & Marlous Stam

About this talk

As a SaaS vendors, are you looking for those sweetspots? - Justifying my prices by bringing additional value to my users - Working on adoption and fighting churn - Have better arguments against my competitors - Generating more revenues Well, you’ve come to the right place! In today’s webinar, we’ll see how SaaS vendors can actually utilize resources they already have, to make their dream come true thanks to the 21st century petrol: DATA Have you ever thought about how much money you could be making by monetizing the data actually already in your SaaS solution? Before thinking, it’s not possible, or it doesn’t apply to you, take a moment to reflect on all the companies who’ve created billions of revenues around data: Amazon, Facebook, Google, Alibaba, Tinder, LinkedIn, SAP, Microsoft, etc. And not only them but more than thousands of companies created their whole millions business around data. So if they can do it, why can’t you? Indeed, while some are thinking data exploration for analysts, do not forget about your solutions end-users actual persona: business/field/non-tech people who are looking for easy, intuitive and colorful analytics. As data storytelling experts, we will give you tips & tricks on ways your customers can benefit from better data insights, the way to smartly distribute them and transform value into cash $$$. You should join our webinar if you’ve ever though, heard or faced one of those hearsay: - I know my users, they won’t pay for analytics - Deploying analytics is too difficult - The data already belongs to my customers, they won’t ever pay to have access to it - My data doesn’t bring enough value for my customers - Analytics is not a must-have feature - I’ve never heard my customers asking for analytics … Basically, any other excuses you tell yourself to justify not making it happen

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