The Secrets to Maximizing the Impact of B2B Advertising

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Presented by

Jesse Miller, Head of Digital Marketing at RollWorks | James Kessinger, CMO at Hushly

About this talk

As a B2B marketing optimization platform, Hushly is constantly helping their customers measure the effectiveness of their programs. They recently took a look at traffic sources for the millions of sessions in 2020 across their hundreds of B2B customers, and the results might surprise you. Join James Kessinger, CMO at Hushly, who will share an inside look at the data, and Jesse Miller, Head of Digital Marketing at RollWorks, who will bring his B2B advertising tips. They’ll show how account-based advertising stacks up, along with insights on go-to tactics like retargeting. You’ll learn how to make the most of your B2B advertising programs, including: - How personalization can take your programs to the next level - Display and social advertising best practices - Tips for driving more engagement from ads
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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.