How To Boost Response Rates By 20X In Times Of Uncertainty

Presented by

Randi Barshack, Chief Marketing Officer, RollWorks

About this talk

With 10 years of experience in documentary filmmaking, TV production, multimedia and, yes, producing propaganda films for the Japanese Ministry of Foreign Affairs, Randi Barshack, Chief Marketing Officer of RollWorks, will take us through “storytelling 101.” There’s a science behind stories that land for marketers in uncertain times. (Spoiler: it’s how she built narratives for multiple high-tech companies that drove over $1B in exit value.) During this session with Klaudia Trico of Demand Gen Report, Randi will show you how to infuse “story” into everything in your marketing mix — from website to PowerPoint decks to product naming or even packaging and pricing. And above all? What we care about most right now, driving demand for your sales team (even so much as to 20x your goals). You will take away: - How timely storytelling can turn interest into demand; - Actual campaign strategies you can leverage today; - What buyers expect in this “new normal”; and - How times of uncertainty change how you “sell” (Hint: you need to “solve”).

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit