Hi [[ session.user.profile.firstName ]]

How PitchBook increased conversions more than 200%

A lot has been said about marketing and sales alignment, but the team at PitchBook data knows how it’s actually done. Come see how they use an account-based approach to run coordinated marketing and sales plays that have driven huge quarter-over-quarter wins.

Maddy Seltzer, Account Based Marketing Manager at PitchBook, will show us how she and the team:

- Align with sales on everything, including how accounts are routed to reps.
- Develop marketing campaigns and offers that support sales outreach
- Use account-based advertising and gifting to lift performance across other channels

Join us for this interactive conversation between Maddy and Kaitlin Bellay, Head of Channel Marketing at LinkedIn, and learn how you can align your teams around ABM.
Recorded Jun 1 2021 48 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Kaitlin Bellay, Head of Channel Marketing, LinkedIn | Maddy Seltzer, Account Based Marketing Manager, Pitchbook
Presentation preview: How PitchBook increased conversions more than 200%

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • How to Build your ABM Plan Recorded: Jul 21 2021 34 mins
    Devon Watts, Sr. Director of Corporate Marketing, RollWorks
    Planning: love it or hate it, we all have to do it. Starting the year with a strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!

    We put together a boss-ready ABM planning template and will walk you through exactly how to use it in this quick 30 minute workshop. Join RollWorks, ON24, and Sendoso as we put together a plan that helps you hit your goals (and get props from your higher-ups!)

    You’ll get:
    - Tips on how to align your account-based goals to your overall business objectives.
    - A walkthrough of planning your ideal target account list, engagement channels, and measurement strategy
    - 38-slide editable ABM planning deck with templates, examples, and instructions for how to make it your own.
  • 5 Ways Small Teams are Shifting to Account-Based Marketing Recorded: Jul 13 2021 33 mins
    Jodi Cerretani, Sr. Director of Demand Gen, RollWorks
    Trust us, we get it: marketing teams of all sizes face the same dilemma of higher expectations and fewer resources. This feels especially true for smaller marketing teams; you don’t have the time or budget to attract every company in your addressable market. You need to prioritize your already strapped team and resources toward companies with the greatest chance of becoming customers.

    What might come as a surprise—since this acronym comes with its own set of buzz and reputation—is account-based marketing or ABM is arguably one of the best approaches for small teams looking to run efficient B2B marketing.

    Don’t believe us? Sit down with RollWorks, LinkedIn, and HubSpot as we debunk the myth that it takes a large team, big budgets and a lot of time to implement ABM successfully.

    Join us to discover:

    - The false assumptions that hold small teams back from embracing ABM
    - Where B2B marketers are finding the most success (with data, not just opinions)
    - How 3 real revenue leaders are finding ways to leverage their existing tech stacks to see the most value
  • How Snowflake Scales Personalization to Create a Seamless Buyer Journey Recorded: Jul 7 2021 59 mins
    Randi Barshack, CMO at RollWorks | Hillary Carpio, Director of ABM at Snowflake | Randy Frisch, CMO at Uberflip
    For marketers, sourcing the right content at the right time and delivering it in a personalized experience is often the biggest barrier to success. Whether you are using ABM tactics to attract net new target accounts, or focusing on retention for your customers—you need to consider the control that you are giving your buyers.

    Through leveraging content experience and intent data, Snowflake managed to successfully create a 1:1 personalized ABM program to over 1200 target accounts.

    In this webinar, Hillary Carpio, Director of ABM at Snowflake, Randy Frisch, CMO at Uberflip, and Randi Barshack, CMO at RollWorks will dive into the strategy behind implementing a winning ABM strategy and where technology comes into play to accomplish success. You will:

    1. Find out the marketecture you need to meet your ever-evolving customers’ expectations
    2. Learn how you can expand your target account list in a scalable way
    3. Leave with steps to implementing a cohesive and scalable ABM program infrastructure
  • Building Martech Stacks with Scott Brinker and Robin Bordoli Recorded: Jul 1 2021 62 mins
    Scott Brinker, VP of Platforms at HubSpot | Robin Bordoli, CEO of NextRoll and President of RollWorks
    Marketing technology is one of the best ways to operationalize your revenue engine and drive efficiencies. So when it comes to building your martech strategy, how do you address the age-old question of buying a ‘does it all’ platform vs. implementing a best-in-class custom stack? Well it turns out, that might be a false tradeoff.

    Join two major influencers in martech — Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks — as they discuss why martech strategy often gets oversimplified, and what the real secret sauce is to building the tech stack that’s right for you.

    This discussion will cover:
    - How to approach your martech stack, and why “one platform” versus “best-of-breed” may be a false tradeoff
    - Tips for cutting through the noise of more than 8,000 martech vendors to find the best tool for the job
    - Why choosing the right mix of technology can align your teams beyond marketing
    - How technologies like AI and machine learning have altered the landscape, and where to use these new capabilities
  • Building Martech Stacks with Scott Brinker and Robin Bordoli Recorded: Jun 24 2021 62 mins
    Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks
    Marketing technology is one of the best ways to operationalize your revenue engine and drive efficiencies. So when it comes to building your martech strategy, how do you address the age-old question of buying a ‘does it all’ platform vs. implementing a best-in-class custom stack? Well it turns out, that might be a false tradeoff.

    Join two major influencers in martech — Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks — as they discuss why martech strategy often gets oversimplified, and what the real secret sauce is to building the tech stack that’s right for you.

    This discussion will cover:
    - How to approach your martech stack, and why “one platform” versus “best-of-breed” may be a false tradeoff
    - Tips for cutting through the noise of more than 8,000 martech vendors to find the best tool for the job
    - Why choosing the right mix of technology can align your teams beyond marketing
    - How technologies like AI and machine learning have altered the landscape, and where to use these new capabilities
  • How PitchBook increased conversions more than 200% Recorded: Jun 10 2021 48 mins
    Kaitlin Bellay, Head of Channel Marketing, LinkedIn | Maddy Seltzer, Account Based Marketing Manager, Pitchbook
    A lot has been said about marketing and sales alignment, but the team at PitchBook data knows how it’s actually done. Come see how they use an account-based approach to run coordinated marketing and sales plays that have driven huge quarter-over-quarter wins.

    Maddy Seltzer, Account Based Marketing Manager at PitchBook, will show us how she and the team:

    - Align with sales on everything, including how accounts are routed to reps.
    - Develop marketing campaigns and offers that support sales outreach
    - Use account-based advertising and gifting to lift performance across other channels

    Join us for this interactive conversation between Maddy and Kaitlin Bellay, Head of Channel Marketing at LinkedIn, and learn how you can align your teams around ABM.
  • How To Boost Response Rates By 20X In Times Of Uncertainty Recorded: May 25 2021 49 mins
    Randi Barshack, Chief Marketing Officer, RollWorks
    With 10 years of experience in documentary filmmaking, TV production, multimedia and, yes, producing propaganda films for the Japanese Ministry of Foreign Affairs, Randi Barshack, Chief Marketing Officer of RollWorks, will take us through “storytelling 101.” There’s a science behind stories that land for marketers in uncertain times. (Spoiler: it’s how she built narratives for multiple high-tech companies that drove over $1B in exit value.)

    During this session with Klaudia Trico of Demand Gen Report, Randi will show you how to infuse “story” into everything in your marketing mix — from website to PowerPoint decks to product naming or even packaging and pricing. And above all? What we care about most right now, driving demand for your sales team (even so much as to 20x your goals).

    You will take away:
    - How timely storytelling can turn interest into demand;
    - Actual campaign strategies you can leverage today;
    - What buyers expect in this “new normal”; and
    - How times of uncertainty change how you “sell” (Hint: you need to “solve”).
  • The Ultimate Account-Based Demand Gen Map: Buying Stage, Channel, Offer, and KPI Recorded: May 18 2021 41 mins
    Jodi Cerretani, Sr. Director of Demand Generation at RollWorks
    As marketers, we all have the same fantasy: Pick a list of target accounts, send them all a demo request offer via the cheapest channel available and get 100% to book a meeting for < your average CPL.

    But, we all know (or should know) this isn’t reality. In fact, data shows that 76% of your target accounts are unaware of you, which means you’ll need to do quite a bit more work before sending off that demo offer and not all channels (or KPIs) are appropriate.

    Join Jodi Cerretani, RollWorks’ Sr. Director of Demand Gen, as she shares a straightforward prescription on how to effectively map your offers, channels, and KPIs based on target account buying stages. Specifically, you’ll learn:
    - How to use intent and engagement signals to group your target audience by stage
    - The best channels and offer to progress your accounts further down the funnel
    - The ultimate KPIs per buying stage and how much you should budget per outcome
  • The Secrets to Maximizing the Impact of B2B Advertising Recorded: May 13 2021 58 mins
    Jesse Miller, Head of Digital Marketing at RollWorks | James Kessinger, CMO at Hushly
    As a B2B marketing optimization platform, Hushly is constantly helping their customers measure the effectiveness of their programs. They recently took a look at traffic sources for the millions of sessions in 2020 across their hundreds of B2B customers, and the results might surprise you.

    Join James Kessinger, CMO at Hushly, who will share an inside look at the data, and Jesse Miller, Head of Digital Marketing at RollWorks, who will bring his B2B advertising tips. They’ll show how account-based advertising stacks up, along with insights on go-to tactics like retargeting.

    You’ll learn how to make the most of your B2B advertising programs, including:
    - How personalization can take your programs to the next level
    - Display and social advertising best practices
    - Tips for driving more engagement from ads
  • How To Boost Response Rates By 20X In Times Of Uncertainty Recorded: May 13 2021 49 mins
    Randi Barshack, Chief Marketing Officer, RollWorks
    With 10 years of experience in documentary filmmaking, TV production, multimedia and, yes, producing propaganda films for the Japanese Ministry of Foreign Affairs, Randi Barshack, Chief Marketing Officer of RollWorks, will take us through “storytelling 101.” There’s a science behind stories that land for marketers in uncertain times. (Spoiler: it’s how she built narratives for multiple high-tech companies that drove over $1B in exit value.)

    During this session with Klaudia Trico of Demand Gen Report, Randi will show you how to infuse “story” into everything in your marketing mix — from website to PowerPoint decks to product naming or even packaging and pricing. And above all? What we care about most right now, driving demand for your sales team (even so much as to 20x your goals).

    You will take away:
    - How timely storytelling can turn interest into demand;
    - Actual campaign strategies you can leverage today;
    - What buyers expect in this “new normal”; and
    - How times of uncertainty change how you “sell” (Hint: you need to “solve”).
  • How Snowflake Scales Personalization to Create a Seamless Buyer Journey Recorded: Apr 1 2021 59 mins
    Randi Barshack, CMO at RollWorks | Hillary Carpio, Director of ABM at Snowflake | Randy Frisch, CMO at Uberflip
    For marketers, sourcing the right content at the right time and delivering it in a personalized experience is often the biggest barrier to success. Whether you are using ABM tactics to attract net new target accounts, or focusing on retention for your customers—you need to consider the control that you are giving your buyers.

    Through leveraging content experience and intent data, Snowflake managed to successfully create a 1:1 personalized ABM program to over 1200 target accounts.

    In this webinar, Hillary Carpio, Director of ABM at Snowflake, Randy Frisch, CMO at Uberflip, and Randi Barshack, CMO at RollWorks will dive into the strategy behind implementing a winning ABM strategy and where technology comes into play to accomplish success. You will:

    1. Find out the marketecture you need to meet your ever-evolving customers’ expectations
    2. Learn how you can expand your target account list in a scalable way
    3. Leave with steps to implementing a cohesive and scalable ABM program infrastructure
  • How to Build your ABM Plan Recorded: Feb 24 2021 33 mins
    Devon Watts, Sr. Director of Corporate Marketing, RollWorks
    Planning: love it or hate it, we all have to do it. Starting the year with a strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!

    We put together a boss-ready ABM planning template and will walk you through exactly how to use it in this quick 30 minute workshop. Join RollWorks, ON24, and Sendoso as we put together a plan that helps you hit your goals (and get props from your higher-ups!)

    You’ll get:
    - Tips on how to align your account-based goals to your overall business objectives.
    - A walkthrough of planning your ideal target account list, engagement channels, and measurement strategy
    - 38-slide editable ABM planning deck with templates, examples, and instructions for how to make it your own.
  • 5 Ways Small Teams are Shifting to Account-Based Marketing Recorded: Feb 18 2021 32 mins
    Jodi Cerretani, RollWorks | Kaitlin Ballay, LinkedIn | Ethan Kopit, HubSpot
    Trust us, we get it: marketing teams of all sizes face the same dilemma of higher expectations and fewer resources. This feels especially true for smaller marketing teams; you don’t have the time or budget to attract every company in your addressable market. You need to prioritize your already strapped team and resources toward companies with the greatest chance of becoming customers.

    What might come as a surprise—since this acronym comes with its own set of buzz and reputation—is account-based marketing or ABM is arguably one of the best approaches for small teams looking to run efficient B2B marketing.

    Don’t believe us? Sit down with RollWorks, LinkedIn, and HubSpot as we debunk the myth that it takes a large team, big budgets and a lot of time to implement ABM successfully.

    Join us to discover:

    - The false assumptions that hold small teams back from embracing ABM
    - Where B2B marketers are finding the most success (with data, not just opinions)
    - How 3 real revenue leaders are finding ways to leverage their existing tech stacks to see the most value
RollWorks, The Account-Based Platform
RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How PitchBook increased conversions more than 200%
  • Live at: Jun 1 2021 10:24 pm
  • Presented by: Kaitlin Bellay, Head of Channel Marketing, LinkedIn | Maddy Seltzer, Account Based Marketing Manager, Pitchbook
  • From:
Your email has been sent.
or close