How PitchBook increased conversions more than 200%

Presented by

Kaitlin Bellay, Head of Channel Marketing, LinkedIn | Maddy Seltzer, Account Based Marketing Manager, Pitchbook

About this talk

A lot has been said about marketing and sales alignment, but the team at PitchBook data knows how it’s actually done. Come see how they use an account-based approach to run coordinated marketing and sales plays that have driven huge quarter-over-quarter wins. Maddy Seltzer, Account Based Marketing Manager at PitchBook, will show us how she and the team: - Align with sales on everything, including how accounts are routed to reps. - Develop marketing campaigns and offers that support sales outreach - Use account-based advertising and gifting to lift performance across other channels Join us for this interactive conversation between Maddy and Kaitlin Bellay, Head of Channel Marketing at LinkedIn, and learn how you can align your teams around ABM.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.