Building Martech Stacks with Scott Brinker and Robin Bordoli

Presented by

Scott Brinker, VP of Platforms at HubSpot | Robin Bordoli, CEO of NextRoll and President of RollWorks

About this talk

Marketing technology is one of the best ways to operationalize your revenue engine and drive efficiencies. So when it comes to building your martech strategy, how do you address the age-old question of buying a ‘does it all’ platform vs. implementing a best-in-class custom stack? Well it turns out, that might be a false tradeoff. Join two major influencers in martech — Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks — as they discuss why martech strategy often gets oversimplified, and what the real secret sauce is to building the tech stack that’s right for you. This discussion will cover: - How to approach your martech stack, and why “one platform” versus “best-of-breed” may be a false tradeoff - Tips for cutting through the noise of more than 8,000 martech vendors to find the best tool for the job - Why choosing the right mix of technology can align your teams beyond marketing - How technologies like AI and machine learning have altered the landscape, and where to use these new capabilities

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.