How are ABM Marketers Really Measuring ABM?

Presented by

Devon Watts, Sr. Director of Corporate Marketing, RollWorks | Allison Dyer, Principal Account Manager, RollWorks

About this talk

For impact-oriented marketers, measuring the effectiveness of your ABM efforts can be, well, challenging — but it's not impossible. To help show you how, Devon Watts, Sr. Director of Corporate Marketing and Allison Dyer, Principal Account Manager at RollWorks will share how best to measure your ABM programs. During our session DGR’s Buyer Insights and Intelligence Series you’ll get: 1. A list of must-measure ABM metrics 2. Examples of effective ABM measurement strategies 3. An ABM reporting template to help get you started

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit