5 Personalization Mistakes to Avoid

Presented by

Jodi Cerretani, Sr. Director of Marketing, RollWorks | Tessa Barron, VP of Marketing, ON24

About this talk

It’s not news that great marketing is all about personalization. But if we’re being honest B2B marketers often stop their personalization efforts at {insert first name here}-- and their results show it. So how can you avoid this and other common personalization mistakes and what advanced personalization tactics are worth it? Attend “5 Personalization Mistakes to Avoid,” for an insights packed session where leaders from RollWorks and ON24 will show you five simple ways to approach personalization to maximize outcomes. From identifying and grouping prospects based on interests to tailoring content experiences across the buying journey to tracking and measuring results. You’ll walk away with a fresh take on old tactics, and a new strategy for success. Key takeaways include: - How to turn data into actionable insights you can actually use - The trick to creating (and amplifying) content tailored to your audiences at every level - Follow up strategies proven to convert leads into conversations and customers - How to scale and automate personalization to drive ongoing returns It’s time for a new take on an old tactic. Check it out now.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.