3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge Growth

Presented by

Caroline Van Dyke, Head of ABM Content, RollWorks

About this talk

Inbound marketing or ABM — which side are you on? Luckily, the era where you have to pick sides is officially over. We’re calling it. In reality, small teams can blend both approaches to unlock major growth and stay ahead of the competition. Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget. This info-packed session will cover: - How to stop wasting precious budget and prioritize joint marketing & sales touches - How the precision of account data can take inbound traffic to the next level - How you can use your current martech stack to get the most out of ABM ...plus, a handful of real-world inbound & ABM success stories for extra inspiration

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (61)
Subscribers (7477)
RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.