Fortune 500 Legacy Meets Marketing Innovation

Presented by

Randi Barshack, CMO, RollWorks | Bill Kircos, CMO, Honeywell | Craig Rosenberg, Gartner

About this talk

Legacy doesn’t mean you can’t be at the forefront of innovation. Hear how Honeywell, a 150-year-year-old blue-chip company, embraced digital innovation by adopting ABM for one of their innovative business units. Watch this fireside chat with Bill Kircos, CMO at Honeywell, Craig Rosenberg, Distinguished VP at Gartner, and Randi Barshack, CMO at RollWorks, as they cover: - How to convince traditional businesses to adopt ABM as a multi-channel strategy, not just a one-off campaign - Adopting ABM/Digital innovation in large-scale organizations; where to start - Aligning marketing and sales teams around target accounts - How to implement realistic KPI's and measure them

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit