Unlocking ABM Success with the Power of Personalization

Presented by

Devon Watts, Sr. Director of Marketing, RollWorks | Hillary Carpio, Director of ABM, Snowflake

About this talk

How do you drive engagement when the human brain can't focus beyond 8 seconds? We know B2B marketers are overworked, time-poor, and in need of meaningful interactions. So how do you secure their journey from selective attention to sustained attention? Account-based marketing (ABM) can be your power horse in engaging and winning high-value accounts. Join Hillary Carpio, Director of ABM at Snowflake, and Devon Watts, Sr. Director of Corporate Marketing for a webinar all about how to unlock ABM success with the power of personalization. You’ll walk away with: 1. Why personalization matters now 2. 3 easy and impactful ways to personalize 3. Snowflake’s secrets to personalization and ABM

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.