How to Build your ABM Plan

Presented by

Devon Watts, Sr. Director of Corporate Marketing, RollWorks

About this talk

Planning: love it or hate it, we all have to do it. Starting the year with a strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help! We put together a boss-ready ABM planning template and will walk you through exactly how to use it in this quick 30 minute workshop. Join RollWorks, ON24, and Sendoso as we put together a plan that helps you hit your goals (and get props from your higher-ups!) You’ll get: - Tips on how to align your account-based goals to your overall business objectives. - A walkthrough of planning your ideal target account list, engagement channels, and measurement strategy - 38-slide editable ABM planning deck with templates, examples, and instructions for how to make it your own.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.