Name: Metrics That Matter: Proving the Impact of ABM
Start: 2021-12-16T19:00:00Z
End: 2021-12-16T19:00:51.000Z
Location: BrightTALK
Rating: 0

RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

For impact-oriented marketers, measuring the effectiveness of your ABM efforts can be, well, challenging — but it's not impossible. To help show you how, Devon Watts, Sr. Director of Corporate Marketing and Allison Dyer, Principal Account Manager at RollWorks will share how best to measure your ABM programs. 

During our session DGR’s Buyer Insights and Intelligence Series you’ll get:
1. A list of must-measure ABM metrics
2. Examples of effective ABM measurement strategies
3. An ABM reporting template to help get you started

How are ABM Marketers Really Measuring ABM?

Looking for new rev marketing plays and tactics to keep your marketing efforts sizzling? Join us for an engaging virtual BBQ-themed webinar, where we'll serve up a delectable blend of expert insights and refreshing strategies to help your pipeline recover from the dreaded summer slowdown.


In this interactive session, our seasoned rev marketing experts will dive deep into the challenges faced by their marketing teams during the summer months and share tips and plays of effective tactics to recover. Picture yourself at a sun-drenched backyard BBQ, surrounded by like-minded marketers, as we grill up some juicy plays that are sure to spice up your marketing initiatives.

ABM Grill Masters: Sizzling ABM plays to recover from the summer slump

Interested in experimenting with account-based marketing (ABM) but unsure where to start? Join Sagefrog and RollWorks for our webinar, Account-Based Marketing 101. This interactive discussion covers everything you need to know about getting started with an ABM strategy.

You’ll walk away with:
A clear understanding of ABM and how your business can benefit
Key steps for getting started with an ABM strategy
Proven tips for ABM success

Search Account-Based Marketing 101: What You Need to Know About Getting Started

With leaner teams, fewer resources, and smaller budgets, it’s crucial for marketers to be sharp, agile, and strategic in 2023. It’s time to tap into buying behavior signals to consistently deliver quality leads to your sales team.

Join marketing leaders from Snowflake, Particle Health and Sword Health for insights, strategies, and proven techniques to help you stay ahead of the curve and achieve your marketing objectives with ABM. 

Discussion topics: 
- How to boost your funnel with a buying signal based approach
- Optimize channel conversions while focusing on the best prospects
- Build an accelerated pipeline to capture strong in-market accounts
- Measure your impact with value and cost in mind
- Plus expert tips on working with vendors who can optimize your budget

Maximizing ROI with ABM: Doing More With Less

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently?

To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep. It’s a don’t-miss session that’ll help ensure your own marketing and sales functions are working efficiently and effectively together to drive business results in 2022.

You’ll walk away with:
- Clarity on the five pillars and why they matter;
- The core characteristics of “best-in-class” partnerships between marketing and sales teams;
- An understanding of how to evolve your relationships from good to great; and
- Scalable strategies to ensure collaboration between teams — no matter how large.

The 5 Real Pillars of Marketing and Sales Alignment

As revenue teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: account-based marketing. If you have hesitated to adopt it, we guarantee you will leave this session inspired with a fresh perspective on the power of ABM.

In this unofficial masterclass, revenue leaders at RollWorks and Alyce will show you just how easy it is to efficiently scale growth by “ABMifying” your outbound efforts and leave you with the step-by-step plays you need to generate results immediately.

Must-Have Strategies to ABMify Growth Masterclass

In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline and materially impact revenue for their organizations. But account-based experiences are only as strong as the data that fuels them.To navigate compounded economic challenges, businesses need acquisition strategies built on a strong customer-centric data foundation.

In this fireside chat, RollWorks’ President Mihir Nanavati and Postal’s Founder/CEO Erik Kostelnik will share how they built data-driven businesses that infuse customer obsession throughout the go-to-market strategy and the tactics today’s marketers can’t afford to ignore.
Join them as discuss:
- How to harness data to navigate ongoing buyer change and longer sales cycles to fuel growth
- Why a strong data foundation enables marketing and sales teams to systemize offline engagement and target high-quality prospects effectively
- How to capture more revenue by making strategic shifts in your marketing approach now

Account-Based Marketing on Fire

Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not.

During the webinar, we'll get into:
- A deep dialogue around signals and what to focus on 
- If thought leaders killed the lead - what did they give us instead? 
- Will we ever stop arguing about leads being dead? 
- The role of account-based marketing as an alternative to lead generation 
- How to incorporate lead generation into your own marketing strategies, and pitfalls to avoid


The panel experts will offer their perspectives on these topics and more, sharing their experiences and insights. You’ll leave with a better understanding of the current state of lead generation and its potential for driving business growth.

Is the MQL dead? Should it be?

In 2023, when there are very likely fewer B2B purchases being made, no business can afford to ignore the signals that identify in-market buyers. A new approach to driving business growth, Buying Signal-Based Revenue Generation, has combined myriad first- and third-party buyer data with predictive capabilities to allow marketing to move beyond just MQLs. The future of revenue generation is here: you can now deliver five distinct types of ToFu signals to sales instead.

Join Jodi Cerretani, VP of Marketing at RollWorks, and guest speaker Malachi Threadgill, Principal Analyst for Account-Based Marketing at Forrester, as they walk through how to operationalize this powerful new approach to radically expand your ToFu. Finally give sales what they’ve been looking for: more at-bats (during a time where they need it most).

You'll learn:
- Why MQLs have always been important, but are no longer enough
- 5 signals sales needs to banish the cold call for good
- How to nail the multi-signal, non-MQL-only handoff
- The best automatic “next action” per signal to keep in-market buyers warm

How Buying Signal-Based Revenue Generation is Transforming B2B Marketing

Snowflake is one of those tech success stories we all know about and envy: Startup to IPO in eight years, one of the largest software IPOs in history, $6.5B in total assets as of 2022, and the list goes on. But what you may not know is that behind that rocket-ship-like growth is a small but massively sophisticated ABM program, led by Snowflake’s Sr. Director of ABM, Hillary Carpio and ABM Manager, Andi Quilalang.

Watch this 18-min session to get a behind-the-scenes look at the steps Andi and her team took in building inspirational ABM impact, including:
- The 3 key elements required to get started the right way;
- 5 steps to take your ABM program from good to great; and
- What’s next for Snowflake’s ABM program.

Snowflake: ABM From Startup To IPO (And Beyond)

Join this panel of experts from RollWorks, Calendly, Alyce & Drift as we discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts, target accounts with high revenue potential, and increase conversion rates across the funnel.

You'll learn:
- What it takes to build an account-based foundation
- How to assess your organization’s readiness for ABM
- Why aligning GTM teams is critical in today’s complex buyer landscape
- How to use account-based tools to drive business value and success

ABMify Your Revenue Strategy: Your Secret Weapon for Sales and Marketing Success

In today’s landscape, B2B marketing challenges are complex, but the journey to close deals doesn’t have to be. With an all-in-one account-based platform powered by data and machine learning like RollWorks, customers are finding it easier than ever to identify, engage target accounts and measure success. 



In this deep-dive designed for all — whether you’re new to ABM or a master of your craft — Jodi Cerretani, RollWorks’ Sr. Director of Demand Generation, will provide real-life examples of how we find success with RollWorks and how marketers (and sellers) can apply best practices to optimize their own programs.

ABM 101: Building & Optimizing Your Program

Get growth hacking tips to level up your ABM efficiency and drive results with fewer resources in this powerful 45-min webinar featuring RollWorks’ VP of Revenue Marketing, Jodi Cerretani, and SmartBug Media's CEO, Jen Spencer. Learn how to make a big impact quickly by simply modifying your targeting, leveraging your automation, and ensuring an in-market account never passes you by. 


You can expect to leave with real tactics designed to deliver results, despite your budget cuts!
Takeaways from this webinar include how to:
- Trigger pipeline-generating programs using tech, not people
- Use readiness signals to ID previously invisible in-market accounts
- “Hack” growth with retention and expansion plays

Uplevel Your ABM Efficiency

RollWorks and Forrester have teamed up to create a powerful report highlighting how SMBs can invest in ABM as an overall engagement strategy. When alignment between leadership, marketing, and sales, becomes a priority, the results deliver a target account strategy with improved lead conversion rates, better customer retention and overall sales efficiency.  

In this webinar you will learn: 
Common challenges B2B marketers face and how ABM strategies can help
How to focus your initial ABM strategies to maximize revenue efficiency
The effectiveness of personalization, especially in a work from home environment
And more...

5 Surprising ABM Facts all SMBs Need to Know

Let’s be honest—ghosting happens to the best of us. And from a sales perspective, when a prospect goes cold (or doesn’t respond at all from the get go), it can hit extra hard. Especially as the race tightens to reach goals before 2022 turns into 2023. 

During these moments of prospect frustration, it’s time to double-down on customer obsession. 

In a recent report on the state of customer obsession, Forrester found that customer obsessed companies grow their revenue 3.4X faster than the rest! Why? Because customer obsessed = customer committed. And when you’re customer committed, prospect personalization is easier than ever. 

Join this panel discussion, led by RollWorks' VP of Sales Development, to hear actionable tips (that you can easily implement!) from sales leaders at Rollworks, Postal and Catalyst to level up your prospect personalization.

You'll learn: 
* How to embrace a philosophy of customer obsession and why it'll help you remain adaptable in today's ever-changing market 
* Why intent is the secret to real personalization (hint: your marketing team may already be reaping its power!) 
* Easily implementable account-based strategies to turn key prospects into key accounts

Ghosted No More: Top Personalization Strategies of Customer-Obsessed Sellers

As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: ABM. With an account-based approach, teams can focus their spend and target specific accounts with the highest fit, intent, and engagement to help drive revenue fast.

Join Kelly Hogan, Sr. Revenue Marketing Manager at RollWorks, in this masterclass to learn how to use ABM to scale growth across every stage of the buyer's journey. You’ll walk away knowing: 
• How ABM helps you make the most of your budget
• Key strategies to continue generating revenue during a down economy  
• ABM hacks to support your new business and post-sale goals

Why ABM is a Must in a Downturn Economy

Marketers today are facing increasing pressure from leadership to drive more opportunities and show how their activities are influencing revenue creation. To meet these challenges, marketing and sales teams are investing in ABM. The problem? Measuring the impact of account-based activities is difficult, largely because the existing ABM measurement frameworks force marketers to infer revenue impact.

Lucky for you, we’re here to show you the new measurement frameworks that make it easier than ever to prove impact (and impress leadership!).

Watch this webinar with Chuck Dibilio, Product Manager for Journey Stages and Events and Rob Matthews, Product Marketing Manager for Measurement Solutions, and Allison Dyer, Director of Revenue Consulting to learn:

The cross-channel activities you should be measuring
How to track accounts through the entire buying journey
How to understand program impact on account progression
What metrics to use to prove your revenue impact

Metrics That Matter: Proving the Impact of ABM

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Metrics That Matter: Proving the Impact of ABM

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