Poor, Better, Best: The 5 (Real) Pillars of Sales and Marketing Alignment

Presented by

Jodi Cerretani, Sr. Director of Marketing, RollWorks | Danilo Nikolich, Director of Sales Development, RollWorks

About this talk

Relationships require a little TLC — and this is especially true for sales and marketing. After all, there’s a reason people continue to debate the topic of "alignment" more times than we can count. A lot of advice out there can be chalked up to fluff, leaving sales and marketing to their own devices on how to create the processes that really work. That’s why we’re cutting out the theoretical advice and jumping straight into frameworks that will put you on the path to your best relationship yet. In this replay, learn from RollWorks’ revenue leadership team — Danilo Nikolich, Sr. Director of Sales Development & Jodi Cerretani, Sr. Director of Demand Gen — where they’ll uncover: - 5 crucial pillars to any revenue team’s success (spoiler: it all starts with your audience) - 3 distinct maturity levels to assess where you are today, and where you can grow in the future - How to take this new framework and apply it with boots on the ground — including your own evaluation template - Plus real anecdotes from daily sales & marketing leaders we can all relate to!

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.