Name: 2021: What's Working in B2B Demand Gen
Start: 2022-01-06T20:15:00Z
End: 2022-01-06T21:02:28.000Z
Location: BrightTALK
Rating: 5

RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Get growth hacking tips to level up your ABM efficiency and drive results with fewer resources in this powerful 45-min webinar featuring RollWorks’ VP of Revenue Marketing, Jodi Cerretani, and SmartBug Media's CEO, Jen Spencer. Learn how to make a big impact quickly by simply modifying your targeting, leveraging your automation, and ensuring an in-market account never passes you by. 


You can expect to leave with real tactics designed to deliver results, despite your budget cuts!
Takeaways from this webinar include how to:
- Trigger pipeline-generating programs using tech, not people
- Use readiness signals to ID previously invisible in-market accounts
- “Hack” growth with retention and expansion plays

Uplevel Your ABM Efficiency

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently?

To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep. It’s a don’t-miss session that’ll help ensure your own marketing and sales functions are working efficiently and effectively together to drive business results in 2022.

You’ll walk away with:
- Clarity on the five pillars and why they matter;
- The core characteristics of “best-in-class” partnerships between marketing and sales teams;
- An understanding of how to evolve your relationships from good to great; and
- Scalable strategies to ensure collaboration between teams — no matter how large.

The 5 Real Pillars of Marketing and Sales Alignment

RollWorks and Forrester have teamed up to create a powerful report highlighting how SMBs can invest in ABM as an overall engagement strategy. When alignment between leadership, marketing, and sales, becomes a priority, the results deliver a target account strategy with improved lead conversion rates, better customer retention and overall sales efficiency.  

In this webinar you will learn: 
Common challenges B2B marketers face and how ABM strategies can help
How to focus your initial ABM strategies to maximize revenue efficiency
The effectiveness of personalization, especially in a work from home environment
And more...

5 Surprising ABM Facts all SMBs Need to Know

Interested in experimenting with account-based marketing (ABM) but unsure where to start? Join Sagefrog and RollWorks for our webinar, Account-Based Marketing 101. This interactive discussion covers everything you need to know about getting started with an ABM strategy.

You’ll walk away with:
A clear understanding of ABM and how your business can benefit
Key steps for getting started with an ABM strategy
Proven tips for ABM success

Search Account-Based Marketing 101: What You Need to Know About Getting Started

Let’s be honest—ghosting happens to the best of us. And from a sales perspective, when a prospect goes cold (or doesn’t respond at all from the get go), it can hit extra hard. Especially as the race tightens to reach goals before 2022 turns into 2023. 

During these moments of prospect frustration, it’s time to double-down on customer obsession. 

In a recent report on the state of customer obsession, Forrester found that customer obsessed companies grow their revenue 3.4X faster than the rest! Why? Because customer obsessed = customer committed. And when you’re customer committed, prospect personalization is easier than ever. 

Join this panel discussion, led by RollWorks' VP of Sales Development, to hear actionable tips (that you can easily implement!) from sales leaders at Rollworks, Postal and Catalyst to level up your prospect personalization.

You'll learn: 
* How to embrace a philosophy of customer obsession and why it'll help you remain adaptable in today's ever-changing market 
* Why intent is the secret to real personalization (hint: your marketing team may already be reaping its power!) 
* Easily implementable account-based strategies to turn key prospects into key accounts

Ghosted No More: Top Personalization Strategies of Customer-Obsessed Sellers

As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: ABM. With an account-based approach, teams can focus their spend and target specific accounts with the highest fit, intent, and engagement to help drive revenue fast.

Join Kelly Hogan, Sr. Revenue Marketing Manager at RollWorks, in this masterclass to learn how to use ABM to scale growth across every stage of the buyer's journey. You’ll walk away knowing: 
• How ABM helps you make the most of your budget
• Key strategies to continue generating revenue during a down economy  
• ABM hacks to support your new business and post-sale goals

Why ABM is a Must in a Downturn Economy

Join this panel of experts from RollWorks, Calendly, Alyce & Drift as we discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts, target accounts with high revenue potential, and increase conversion rates across the funnel.

You'll learn:
- What it takes to build an account-based foundation
- How to assess your organization’s readiness for ABM
- Why aligning GTM teams is critical in today’s complex buyer landscape
- How to use account-based tools to drive business value and success

ABMify Your Revenue Strategy: Your Secret Weapon for Sales and Marketing Success

Wouldn’t it be great if you walked into a store and were instantly greeted by a sales rep that already knew your interests and needs? That’s the new must for the B2B buyer journey: Personalized conversations at every stage. When buyers prefer to research and interact with companies on their own terms, avoiding complex websites, form-fills, and generic services and messages at all costs, your company needs to be available with fast, accurate, and relevant answers.

Join RollWorks’ Kelly Hogan and Drift’s Caitlin Seele as they share their best plays and strategies to help you deliver the personalized chat experiences today’s B2B buyers crave. With the power of predicting what’s useful to each customer’s journey in your own hands, you’ll be driving real-time conversational ABM in no time.

After this session, you’ll be able to:
- Create personalized experiences that are a must-have when it comes to B2B buyer engagement tactics;
- Automate conversations in a creative and scalable way; and
- Engage with prospects and customers the moment they’re ready.

Let’s Talk Conversational ABM: Why You Need Personalized Chat Experiences

On the road to revenue, one strategy is standing out not just for its ability to increase marketing and sales ROI, but also to drive pipeline and revenue goals: account-based marketing. In fact, three in four B2B revenue teams are turning to ABM, and if you aren’t one of them, consider this talk with RollWorks and Digital BIAS a must-attend session to learn why ABM could be your biggest opportunity to drive better results than ever before in 2023.
You’ll walk away knowing:
- The benefits of ABM (shorter sales cycle, higher win rate, higher deal sizes)
- How ABM helps you capture demand with the 5% who are in market today and create demand with the 95% that are out of market
- Practical tried and true ABM plays you can implement tomorrow to see results immediately

Landing Your “Sales Whale”: ABMified Revenue Strategies That Convert

As a modern, growing sales org's pipeline engine, sales development teams (and the pipeline they create) are paramount for long-term growth. Great leaders know that high-quality SDR management leads to high-quality pipeline, the foundation of continued success for not just the sales team, but the entire organization. 
In this panel discussion, seasoned sales and marketing leaders from Mindtickle, Atrium, Iterable, RollWorks talk through how to motivate and manage their SDR teams with data-driven strategies that sharpen the tip of the sales-funnel spear, create revenue, and drive growth. These leaders will hash out once and for all: 
Is sales development sales or marketing? 
How marketing and sales can partner together to improve the conversion of both sides of the funnel
What a well-tuned marketing and sales engine look like - i.e. what companies are killing it.

Mission: PipeGen - Sales Development Leadership In Growth Organizations

The perfect touch. As marketers, we’re used to driving toward the “just right”: the right conversation, at the right time, served to the right person, priming them to make the right decision in that right moment. But we’ve all been there, sending an email coming in a little too hot or pushing a nurture campaign that had, well, run cold. There’s a better way to meet prospects and customers where they are. If you’re interested in learning how getting it “just right” can be more than fairy tale lore, this deep dive into account-based marketing with RollWorks.
You’ll come away learning: 
1. A “good, better, best” approach to optimize your ABM strategies, regardless of your marketing sophistication or business size
2. How to align GTM teams and tactics throughout the customer lifecycle
3. How to measure the value of your efforts

When “Just Right” Just Works: The Goldilocks Effect of ABM

As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: ABM. With an account-based approach, teams can focus their investments and target specific accounts with the highest fit, intent, and engagement to help drive revenue fast.

Join Kelly Hogan, Sr. Revenue Marketing Manager at RollWorks, in this masterclass to learn how to use ABM to scale growth across every stage of the buyer's journey. 
You’ll walk away knowing: 
- How ABM helps you make the most of your budget
- Key strategies to continue generating revenue during a down economy  
- ABM hacks to support your new business and post-sale goals

Why ABM is a Must During a Down Economy

For impact-oriented marketers, measuring the effectiveness of your ABM efforts can be, well, challenging — but it's not impossible. To help show you how, Devon Watts, Sr. Director of Corporate Marketing and Allison Dyer, Principal Account Manager at RollWorks will share how best to measure your ABM programs. 

During our session DGR’s Buyer Insights and Intelligence Series you’ll get:
1. A list of must-measure ABM metrics
2. Examples of effective ABM measurement strategies
3. An ABM reporting template to help get you started

How are ABM Marketers Really Measuring ABM?

As revenue teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: account-based marketing. If you have hesitated to adopt it, we guarantee you will leave this session inspired with a fresh perspective on the power of ABM.

In this unofficial masterclass, revenue leaders at RollWorks and Alyce will show you just how easy it is to efficiently scale growth by “ABMifying” your outbound efforts and leave you with the step-by-step plays you need to generate results immediately.

Must-Have Strategies to ABMify Growth Masterclass

Getting started with ABM may seem daunting, especially for small teams already under pressure to do more with less, such as budget, hours or head count. Join RollWorks as we discuss how to make ABM work for resource-strapped teams.

Whether you're a small team looking to start an effective ABM campaign or your team size has decreased because of the Great Resignation, we're here to help with all things ABM. 

During this webinar, we cover:
The three key templates all small teams need to kickstart their ABM programs;
How to better leverage your existing martech stack to get the most out of ABM;
How to level up your current team to fulfill ABM needs; and
Real ABM success stories from small teams to inspire you.

Small Teams, BIG Impact: Why ABM Works For Resource-Strapped Teams

Ask growth marketers the right way to approach planning and executing revenue-driving campaigns in B2B and you’ll get a variety of opinions. How much should we personalize? Is the MQL dead (and if so what should I measure instead)? What channels are (still) working? And the list goes on.

Join Jessica Piccolotto, Senior Manager of Growth Marketing at Uberflip, and Jodi Cerretani, Senior Director of Demand Generation at RollWorks, covered the real answers on what’s working to drive demand in 2021. 

In this 30-min fireside chat, they covered: 
- A little-known tip to scale personalization
- The top 5 demand metrics to measure now
- Top channels and tactics in 2021
- PLUS: Common pitfalls (and how to avoid them)

2021: What's Working in B2B Demand Gen

Account Based Marketing

B2B Marketing

Demand Generation

Personalization

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2021: What's Working in B2B Demand Gen

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