2021: What's Working in B2B Demand Gen

Presented by

Jodi Cerretani, Sr. Director of Marketing, RollWorks | Jessica Piccolotto, Sr. Marketing Manager, Uberflip

About this talk

Ask growth marketers the right way to approach planning and executing revenue-driving campaigns in B2B and you’ll get a variety of opinions. How much should we personalize? Is the MQL dead (and if so what should I measure instead)? What channels are (still) working? And the list goes on. Join Jessica Piccolotto, Senior Manager of Growth Marketing at Uberflip, and Jodi Cerretani, Senior Director of Demand Generation at RollWorks, covered the real answers on what’s working to drive demand in 2021. In this 30-min fireside chat, they covered: - A little-known tip to scale personalization - The top 5 demand metrics to measure now - Top channels and tactics in 2021 - PLUS: Common pitfalls (and how to avoid them)

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.