How Okta achieved 24x higher opportunity creation rate

Presented by

Mae Cadao, Okta | Kadie Murphy, Okta | Ashley Skiles, RollWorks | Marissa Bialick, Bombora

About this talk

Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to use Bombora’s Company Surge® reports within the RollWorks platform to identify in-market accounts. Their Intent-based campaigns became their most cost-efficient program and saw opportunity creation rate increase by 24x. By leveraging Intent signals, they were able to identify and engage with in-market accounts and ultimately help to drive more pipeline for their sales team. Join Okta, RollWorks, and Bombora for this Deep Dive webinar and learn: - How to build an Intent-based ABM campaign leveraging Bombora and RollWorks together - Ways to use Intent data to inform targeting and messaging for your ABM campaigns - Tactics to drive more conversions and increase campaign cost-efficiency

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit