Beyond the Buy: Using ABM to Keep and Grow Accounts

Presented by

Hannah Shain, VP of Marketing at Smartbug | Jill Brock, Director of Demand Gen at RollWorks

About this talk

Securing the customer is just the first step. If you’re struggling with customer retention and keeping current customers engaged you’re not alone. Watch this on-demand webinar featuring SmartBug and RollWorks to learn creative and effective customer retention ABM strategies. Topics discussed are: - Why ABM helps marketers retain customers more than traditional strategies - 4 easy ABM strategies to keep customers engaged - Why you can’t just stop at retention - bonus tips to expand and get more value from an account

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.