The 5 (Real) Pillars of Marketing & Sales Alignment

Presented by

Jodi Cerretani, Sr. Director of Demand Gen, RollWorks | Danilo Nikolich, Sr. Director of Sales Development

About this talk

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep. It’s a don’t-miss session that'll help ensure your own marketing and sales functions are working efficiently and effectively together to drive business results in 2022. You’ll walk away with: - Clarity on the five pillars and why they matter; - The core characteristics of “best-in-class” partnerships between marketing and sales teams; - An understanding of how to evolve your relationships from good to great; and - Scalable strategies to ensure collaboration between teams — no matter how large.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (41)
Subscribers (4779)
RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.