5 Surprising ABM Facts all SMBs Need to Know

Presented by

Randi Barshack, CMO, RollWorks | (Guest) Laura Ramos, VP & Principal Analyst, Forrester

About this talk

RollWorks and Forrester have teamed up to create a powerful report highlighting how SMBs can invest in ABM as an overall engagement strategy. When alignment between leadership, marketing, and sales, becomes a priority, the results deliver a target account strategy with improved lead conversion rates, better customer retention and overall sales efficiency. In this webinar you will learn: Common challenges B2B marketers face and how ABM strategies can help How to focus your initial ABM strategies to maximize revenue efficiency The effectiveness of personalization, especially in a work from home environment And more...

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.