6 Proven Steps to Getting Started with ABM

Presented by

Jodi Cerretani, Sr. Director of Demand Gen, RollWorks

About this talk

The ABM market is saturated with “strategy”, “thought leadership”, and “best practices” but missing concrete methods used to implement and realize value from ABM. This leaves many B2B marketers paralyzed - eager to implement the core tenants of ABM but unsure how to get started. Join Jodi Cerretani, Sr. Director of Demand Gen at RollWorks, for a refreshing ABM session where we’ll skip the fluff strategy and get right into what steps you can take today to drive results tomorrow. After this session, you'll be able to: Execute three tried and proven ABM plays to drive quick wins Understand the must-have ABM tech stack (and what you can skip) Practice the number one secret to getting buy-in from sales this quarter Leverage the copy-and-past

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.