ABM 101: Building & Optimizing Your Program

Presented by

Jodi Cerretani, Sr. Director of Demand Gen, RollWorks

About this talk

In today’s landscape, B2B marketing challenges are complex, but the journey to close deals doesn’t have to be. With an all-in-one account-based platform powered by data and machine learning like RollWorks, customers are finding it easier than ever to identify, engage target accounts and measure success. In this deep-dive designed for all — whether you’re new to ABM or a master of your craft — Jodi Cerretani, RollWorks’ Sr. Director of Demand Generation, will provide real-life examples of how we find success with RollWorks and how marketers (and sellers) can apply best practices to optimize their own programs.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.