From Insights To Action: Taking ABM Measurement To The Next Level

Presented by

Caroline Van Dyke, Head of ABM Content at RollWorks

About this talk

Measurement isn't one-size-fits-all, so why define your customer journey like everyone else? Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard. From using the data you already have, to mapping key touchpoints, to uncovering trend-based campaign inspiration, you'll walk away with a new way to measure your accounts as they move through the funnel. Here's what you can expect from this power-packed session on KPIs that set ABM apart: Get a crash course on the 3 layers of measurement that make or break leadership's trust in your KPIs; • Learn how to build your own account journey template — from unaware to post-sale — using the data most relevant to you; and • Walk through 3 real-life plays for turning insights into action to move your accounts from unaware to happy customers. Spoiler: Measurement shouldn't just show your impact; it should show you how to make more of an impact.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.