Must-Have Strategies to ABMify Growth Masterclass

Presented by

Danilo Nikolich | Sr. Director of Sales Development, RollWorks

About this talk

As revenue teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: account-based marketing. If you have hesitated to adopt it, we guarantee you will leave this session inspired with a fresh perspective on the power of ABM. In this unofficial masterclass, revenue leaders at RollWorks and Alyce will show you just how easy it is to efficiently scale growth by “ABMifying” your outbound efforts and leave you with the step-by-step plays you need to generate results immediately.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit