Why ABM is a Must During a Down Economy

Presented by

Kelly Hogan, Sr. Revenue Marketing Manager at RollWorks

About this talk

As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: ABM. With an account-based approach, teams can focus their investments and target specific accounts with the highest fit, intent, and engagement to help drive revenue fast. Join Kelly Hogan, Sr. Revenue Marketing Manager at RollWorks, in this masterclass to learn how to use ABM to scale growth across every stage of the buyer's journey. You’ll walk away knowing: - How ABM helps you make the most of your budget - Key strategies to continue generating revenue during a down economy - ABM hacks to support your new business and post-sale goals

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.