Search Account-Based Marketing 101: What You Need to Know About Getting Started

Presented by

Jill Brock, Director of Revenue Marketing at RollWorks | Brooke Logan, Digital Marketing Manager at Sagefrog

About this talk

Interested in experimenting with account-based marketing (ABM) but unsure where to start? Join Sagefrog and RollWorks for our webinar, Account-Based Marketing 101. This interactive discussion covers everything you need to know about getting started with an ABM strategy. You’ll walk away with: A clear understanding of ABM and how your business can benefit Key steps for getting started with an ABM strategy Proven tips for ABM success

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit