When “Just Right” Just Works: The Goldilocks Effect of ABM

Presented by

Rob Matthews, Sr. Product Mktg Manager

About this talk

The perfect touch. As marketers, we’re used to driving toward the “just right”: the right conversation, at the right time, served to the right person, priming them to make the right decision in that right moment. But we’ve all been there, sending an email coming in a little too hot or pushing a nurture campaign that had, well, run cold. There’s a better way to meet prospects and customers where they are. If you’re interested in learning how getting it “just right” can be more than fairy tale lore, this deep dive into account-based marketing with RollWorks. You’ll come away learning:  1. A “good, better, best” approach to optimize your ABM strategies, regardless of your marketing sophistication or business size 2. How to align GTM teams and tactics throughout the customer lifecycle 3. How to measure the value of your efforts

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.