Mission: PipeGen - Sales Development Leadership In Growth Organizations

Presented by

Danilo Nikolich | Sr. Director of Sales Development, RollWorks

About this talk

As a modern, growing sales org's pipeline engine, sales development teams (and the pipeline they create) are paramount for long-term growth. Great leaders know that high-quality SDR management leads to high-quality pipeline, the foundation of continued success for not just the sales team, but the entire organization. In this panel discussion, seasoned sales and marketing leaders from Mindtickle, Atrium, Iterable, RollWorks talk through how to motivate and manage their SDR teams with data-driven strategies that sharpen the tip of the sales-funnel spear, create revenue, and drive growth. These leaders will hash out once and for all: Is sales development sales or marketing? How marketing and sales can partner together to improve the conversion of both sides of the funnel What a well-tuned marketing and sales engine look like - i.e. what companies are killing it.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.