As a modern, growing sales org's pipeline engine, sales development teams (and the pipeline they create) are paramount for long-term growth. Great leaders know that high-quality SDR management leads to high-quality pipeline, the foundation of continued success for not just the sales team, but the entire organization.
In this panel discussion, seasoned sales and marketing leaders from Mindtickle, Atrium, Iterable, RollWorks talk through how to motivate and manage their SDR teams with data-driven strategies that sharpen the tip of the sales-funnel spear, create revenue, and drive growth. These leaders will hash out once and for all:
Is sales development sales or marketing?
How marketing and sales can partner together to improve the conversion of both sides of the funnel
What a well-tuned marketing and sales engine look like - i.e. what companies are killing it.