Landing Your “Sales Whale”: ABMified Revenue Strategies That Convert

Presented by

Danilo Nikolich | VP of Sales Development, RollWorks

About this talk

On the road to revenue, one strategy is standing out not just for its ability to increase marketing and sales ROI, but also to drive pipeline and revenue goals: account-based marketing. In fact, three in four B2B revenue teams are turning to ABM, and if you aren’t one of them, consider this talk with RollWorks and Digital BIAS a must-attend session to learn why ABM could be your biggest opportunity to drive better results than ever before in 2023. You’ll walk away knowing: - The benefits of ABM (shorter sales cycle, higher win rate, higher deal sizes) - How ABM helps you capture demand with the 5% who are in market today and create demand with the 95% that are out of market - Practical tried and true ABM plays you can implement tomorrow to see results immediately

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit