Let’s Talk Conversational ABM: Why You Need Personalized Chat Experiences

Presented by

Kelly Hogan, Sr. Revenue Marketing Manager, RollWorks | Caitlin Seele, Head of Digital Marketing, Drift

About this talk

Wouldn’t it be great if you walked into a store and were instantly greeted by a sales rep that already knew your interests and needs? That’s the new must for the B2B buyer journey: Personalized conversations at every stage. When buyers prefer to research and interact with companies on their own terms, avoiding complex websites, form-fills, and generic services and messages at all costs, your company needs to be available with fast, accurate, and relevant answers. Join RollWorks’ Kelly Hogan and Drift’s Caitlin Seele as they share their best plays and strategies to help you deliver the personalized chat experiences today’s B2B buyers crave. With the power of predicting what’s useful to each customer’s journey in your own hands, you’ll be driving real-time conversational ABM in no time. After this session, you’ll be able to: - Create personalized experiences that are a must-have when it comes to B2B buyer engagement tactics; - Automate conversations in a creative and scalable way; and - Engage with prospects and customers the moment they’re ready.

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.