ABMify Your Revenue Strategy: Your Secret Weapon for Sales and Marketing Success

Presented by

RollWorks, Calendy, Alyce, and Drift

About this talk

Join this panel of experts from RollWorks, Calendly, Alyce & Drift as we discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts, target accounts with high revenue potential, and increase conversion rates across the funnel. You'll learn: - What it takes to build an account-based foundation - How to assess your organization’s readiness for ABM - Why aligning GTM teams is critical in today’s complex buyer landscape - How to use account-based tools to drive business value and success

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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.