Uplevel Your ABM Efficiency

Presented by

Jodi Cerretani, VP of Revenue Marketing at RollWorks | Jen Spencer, CEO at Smartbug

About this talk

Get growth hacking tips to level up your ABM efficiency and drive results with fewer resources in this powerful 45-min webinar featuring RollWorks’ VP of Revenue Marketing, Jodi Cerretani, and SmartBug Media's CEO, Jen Spencer. Learn how to make a big impact quickly by simply modifying your targeting, leveraging your automation, and ensuring an in-market account never passes you by. You can expect to leave with real tactics designed to deliver results, despite your budget cuts! Takeaways from this webinar include how to: - Trigger pipeline-generating programs using tech, not people - Use readiness signals to ID previously invisible in-market accounts - “Hack” growth with retention and expansion plays

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (67)
Subscribers (7528)
RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.