Is the MQL dead? Should it be?

Logo
Presented by

Jodi Cerretani, VP of Marketing, RollWorks | Ottavio Dattalo, Integrated Marketing Manager at Drift

About this talk

Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During the webinar, we'll get into: - A deep dialogue around signals and what to focus on - If thought leaders killed the lead - what did they give us instead? - Will we ever stop arguing about leads being dead? - The role of account-based marketing as an alternative to lead generation - How to incorporate lead generation into your own marketing strategies, and pitfalls to avoid The panel experts will offer their perspectives on these topics and more, sharing their experiences and insights. You’ll leave with a better understanding of the current state of lead generation and its potential for driving business growth.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (73)
Subscribers (7614)
RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.