Account-Based Marketing on Fire

Presented by

Mihir Nanavati, President, RollWorks | Erik Kostelnik, Postal, Founder/CEO

About this talk

In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline and materially impact revenue for their organizations. But account-based experiences are only as strong as the data that fuels them.To navigate compounded economic challenges, businesses need acquisition strategies built on a strong customer-centric data foundation. In this fireside chat, RollWorks’ President Mihir Nanavati and Postal’s Founder/CEO Erik Kostelnik will share how they built data-driven businesses that infuse customer obsession throughout the go-to-market strategy and the tactics today’s marketers can’t afford to ignore. Join them as discuss: - How to harness data to navigate ongoing buyer change and longer sales cycles to fuel growth - Why a strong data foundation enables marketing and sales teams to systemize offline engagement and target high-quality prospects effectively - How to capture more revenue by making strategic shifts in your marketing approach now
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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit