Maximizing ROI with ABM: Doing More With Less

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Presented by

Marketing Leaders from Snowflake, Particle Health and Sword Health

About this talk

With leaner teams, fewer resources, and smaller budgets, it’s crucial for marketers to be sharp, agile, and strategic in 2023. It’s time to tap into buying behavior signals to consistently deliver quality leads to your sales team. Join marketing leaders from Snowflake, Particle Health and Sword Health for insights, strategies, and proven techniques to help you stay ahead of the curve and achieve your marketing objectives with ABM. Discussion topics: - How to boost your funnel with a buying signal based approach - Optimize channel conversions while focusing on the best prospects - Build an accelerated pipeline to capture strong in-market accounts - Measure your impact with value and cost in mind - Plus expert tips on working with vendors who can optimize your budget
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RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.