Name: The software vendor’s hybrid licensing roadmap
Start: 2021-07-20T13:00:00Z
End: 2021-07-20T13:00:49.000Z
Location: BrightTALK
Rating: 4.7

In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. 

For over 30 years, we have been empowering people and enabling companies unlock the full value and potential of their software and to evolve beyond their limits.

Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands.

We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future.
We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve.

We are Thales Software Monetization, but our friends call us Thales SM. 
Let’s build the future together



Per le aziende, le licenze cloud offrono numerosi vantaggi e creano nuove opportunità. Sono proprio la semplicità e la portabilità su un'ampia varietà di dispositivi e sistemi operativi a rendere così unica questa tipologia di licenza.

In questo webinar ci vogliamo concentrare sui seguenti argomenti:
- Licenze cloud con EMS as a Service: Flessibilità, scalabilità e mobilità migliorate
- Account-Based Licensing: Uno sguardo completo a concetti e vantaggi
- Usage data: Maggiore visibilità, sviluppo software più efficiente e identificazione di opportunità di cross-selling e upselling

Vantaggi e opportunità delle licenze cloud

Unabhängig davon, ob Sie sich erstmals mit dem Thema Lizenzierung auseinandersetzen, einen umfassenden Überblick über die Möglichkeiten und Leistungsfähigkeit moderner Lizenzierungssystem erhalten möchten oder Ihr aktuelles Lizenzierungssystem an seine Grenzen stößt – unser Webinar für Lizenzierungsein- und -umsteiger ist genau das Richtige für Sie! Wir führen Sie durch grundlegende Aspekte der Lizenzierung, vermitteln Ihnen schrittweise ein Verständnis für dieses komplexe Thema und präsentieren Lösungsansätze sowie bewährte Praktiken für Herausforderungen bei der Prozessautomation, Paketierung, Implementierung neuer Geschäftsmodelle und vieles mehr.

Die Themen dieses Webinars sind u.a.:
- Schutz geistigen Eigentums und Softwareschutz
- Elektronische Software-Verteilung
- Unterschiedliche Lizenztypen
- Abbildung verschiedenster Business Modelle mittels Lizenzierung
- Steuerung von Hardwarevarianten mittels Software
- Reduzierung der manuellen Lizenzierungsprozesse sowie Prozessberatung
- u.v.m.

Lizenzierung heute, morgen…in Zukunft: Webinar für Lizenzierungsein- & umsteiger

The global economic landscape is prompting software vendors to adjust their business models for increased resilience and explore new avenues for revenue growth. But what does this mean for your software-driven business in 2024?

In this session, Darim Rahmatallah, Thales' Senior Product Manager and Monetization expert, will discuss what makes a software transformation strategy a success. He will provide guidance and insights on how to make your existing software and services work harder for you, cutting down on risk, keeping customers happy, and unlocking growth. 

The session will cover:
- Perfecting the Product Packaging and Pricing Strategy 
- Strategically Enhancing Revenue Streams for Sustainable Growth 
- Recognizing the Importance of Customer Retention for Consistent Growth

Monetization Strategies to Drive Software Revenue in 2024 and Beyond

In the ever-evolving landscape of digital innovation, the need for organizations to embark on a Software Monetization transformation journey is not just a strategic choice but a necessity.  However, this transformative endeavor requires meticulous planning and execution to extract maximum value from your software products.

If you are about to embark on this journey, don't miss the concluding session from our Mastering Monetization series.  Join Thales' Adrian Pearce, Principal Business Value Consultant and Carsten Sckopke, Professional Services Manager, as they discuss why having the strategy, and support from the top down, is essential for a  successful software evolution, ensuring long-term success in the digital landscape.

Key Takeaways:  

 - Strategic Vision: explore the significance of a clear software transformation strategy 
 - Top-Down Support: learn how leadership backing boosts transformation effectiveness
 - Team Impact: understand how monetization shifts benefit diverse organizational teams
 - Future-Proofing: gain insights on how software transformation lays the groundwork for future success

5 Steps for Success: How To Structure Your Implementation Project For Success

Join Thales Software Monetization for the penultimate session of their Mastering Software Monetization series.  In this session, Thales are joined by Gerber Technology, as they share insights on their software portfolio transformation using cutting-edge licensing and entitlement technology.

If you are looking to learn how your organization can streamline its order-to-fulfillment process, reduce software delivery cost and boost software sales effectively, this is a must watch session!

Optimizing Software Monetization: Insights from Gerber Technology

In diesem Webinar zeigen wir Ihnen, wie das Zusammenspiel von Lizenzmanagement und Abonnementverwaltung Mehrwerte für Ihr Unternehmen schafft, sei es bei der Monetarisierung ihrer Softwarelösungen oder der Entwicklung eines völlig neuen digitalen Produkts.

Die Themen dieses gemeinsamen Webinars von Thales und Nitrobox sind u.a.:

Wie lassen sich die Einschränkungen Ihrer gegenwärtigen Lizenzierungs- und Marketingstrategien überwinden.
Wie können die Kundenzufriedenheit erhöht, die Transparenz in der Softwarenutzung geschaffen, Ihre Einnahmen gesteigert und Ihre digitale Produktvermarktung optimiert werden.
Welche verschiedenen Möglichkeiten, Vorteile und Mehrwerte sich aus einer integrierten Lösung für Softwarelizenzierung und Abonnementverwaltung ergeben.

Webinar & Software Demo: Verkaufst du schon oder paketierst du noch?

Product Led and Sales-led Growth are terms increasingly on the rise within the software industry.  But what do they mean for your software driven business and are they the right approach for your organisation?

In this session, Dale Hopkinson,  SaaS Growth Lead at Thales Software Monetization, will share insights in how Software Monetization is a key driver in achieving growth in PLG and SLG. and how you can leverage PLG and SLG as part of your growth strategy. 

During this thought provoking episode, Dale will discuss:  

• Challenges for SaaS-ifying for growth
• Maximizing software monetization – layering PLG and SLG strategies
• How to put PLG and SLG into practice 

If you are looking to increase your software driven revenue, you will not want to miss this discussion. Reserve your seat now!

Driving Product-Led and Sales-Led growth With A Software Monetization Strategy

Bei der Vermarktung komplexer Softwareprodukte stoßen viele Unternehmen an ihre Grenzen, da eine effiziente und unabhängige Zusammenstellung oft eine Herausforderung darstellt. Dieser Vortrag zeigt anhand von Praxisbeispielen bewährte Methoden, wie Sie die Flexibilität Ihrer Softwarelösungen erhöhen können, um Ihr Unternehmen auf ein neues Level der Anpassungsfähigkeit und Effizienz zu heben. Entdecken Sie, wie Sie durch diese Ansätze schnelle Bereitstellung und Reaktionsfähigkeit, Kosteneffizienz und Ressourcenoptimierung sowie Skalierbarkeit und Wachstum erfolgreich umsetzen können.

Verkaufst du schon oder paketierst du noch?

Die Dynamik der Welt verändert sich unaufhaltsam. Um die Überlebensfähigkeit von Unternehmen im heutigen Markt zu gewährleisten, müssen Unternehmen sich vielerorts neu ausrichten und umorientieren sowie digitale Geschäftsmodelle etablieren: Softwarelizenzierung, Entitlement Management und effiziente, unabhängige Software-Packetierung gewinnen dabei zunehmend an Bedeutung. Aber wie können Unternehmen dieses Potenzial zur Monetarisierung nutzen, und wie vollzieht man mit größtmöglichem Erfolg den Wandel vom Hardware- / Software-Anbieter hin zum Anbieter von Softwarelösungen? Wir zeigen, dass es sich lohnt, die Transformation jetzt anzugehen! Denn die Resultate sind gesteigerter Softwareumsatz, automatisierte Prozesse und eine erhöhte Kundenzufriedenheit.

Wie digitale Lösungen die Zukunft von Industrieunternehmen verändern

In this episode of Mastering Monetization, Dale Hopkinson, Head of Growth at Thales, will walk you through the ins and outs of how to increase top and bottom-line revenue with innovative SaaS pricing models. During this session, you will discover how an independent licensing and entitlements system can help you optimise your pricing, improve revenue and boost profitability.  

If you are looking for unlimited flexibility in pricing and packaging and reduced revenue leakage from your software offerings, then join Dale for this not to be missed session!

Monetizing Beyond Traditional Pricing Models

In today's rapidly evolving business landscape, the shift towards Everything-as-a-Service (XaaS) models has brought about unprecedented opportunities and challenges.  As organisations increasingly transition from traditional product-based offerings to subscriptions and usage-based services, managing entitlements has become a pivotal aspect of ensuring customer satisfaction, operational efficiency and revenue optimization.

Join Thales' Philippe Benitez, Director of Business Development, as he delves into the fundamental concepts of entitlement management - from defining entitlements and rights to exploring the intricacies of subscription tiers, usage metrics, and access controls.

This webinar is essential for business leaders, product managers, subscription managers and anyone involved in shaping and executing XaaS strategies.  Whether you are new to entitlement management or seeking to refine your existing approach, this session offers actionable insights to navigate the complexities of the XaaS landscape effectively with an effective Entitlement Management strategy.

Navigating Entitlement Management in the XaaS Era

Join Alexander Diepold and Ilaria Piras of Thales to learn how you can:

• Migrate to on prem or cloud licensing at your pace
• Benefit from 100% portability
• Maintain full control over user access
• Deliver your software within seconds
• Save on OpEx
• Create convenient UX
• Properly secure your software
• Lower your company’s carbon footprint
• Efficiently monetize your software

With Q&A follow-up.

Make the Move: Advantages of Cloud-Based Software Licensing

If you’re a software vendor who’s not quite sure how to make the transition from on-premise software to the cloud, or from perpetual licenses to subscriptions, we’ve got the webinar for you. You may know that by 2025, a majority of software will be cloud-enabled. You may even be thinking of moving in that direction. If you have questions, you aren’t alone.

Hybrid licensing is the establishment of a single licensing solution for vendors who offer a combination of product deployments from on-premise to SaaS. It provides a straightforward way to simplify your customer experience, monetize, and synchronize across your different product offerings.

In this webinar, join Darim Rahmatallah, a software licensing expert with more than 20 years’ experience, as he explains why hybrid licensing is the solution you need. In this webinar you will learn:

• Why hybrid is a hot topic right now
• How it can boost your on-premise offering
• When it simplifies your path to SaaS
• And more

The software vendor’s hybrid licensing roadmap

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