DE Subtitled: View from the Sky - Where Companies Fail Shifting to Subscriptions

Presented by

Mark Thomason, Research Director - Digital Business Models and Monetization, IDC

About this talk

Der Übergang zu Subscriptions-Modellen ist für viele Unternehmen eine anspruchsvolle Aufgabe. Neben den technischen Voraussetzungen gilt es aber auch die entsprechenden Prozesse und Voraussetzungen im Unternehmen zu schaffen. Wie lassen sich hierbei Fehler und Misserfolge vermeiden? Mark Thomason, Research Director - Digital Business Models and Monetization bei IDC, gibt hier in seinem Vortrag, der anlässlich von Sentinel Insights 2021 – Thales Software Monetization Business Forum gehalten wurde, wertvolle Tipps und zeigt, was Unternehmen beim Übergang zu Subsciption-Modellen beachten müssen und wie sich Fehlerquellen vermeiden lassen.
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