Go Hybrid – Neue Pfade beschreiten mit Software-basierter Lizenzierung

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Presented by

Kathrin Balsfulland, Head of Sales DACH und Stefan Haupt, Director Sales Engineering bei Thales DIS CPL.

About this talk

Die fortschreitende Digitalisierung und der Wandel hin zu neuen Geschäftsmodellen erfordert bei Herstellern smarter Geräte und Softwareunternehmen ein Umdenken. Produkte müssen sowohl als On-Premise, SaaS-Lösung oder IoT Plattform angeboten werden können, um den Anforderungen des Marktes und der Kunden gerecht werden zu können. In diesem Vortrag zeigen wir Ihnen, warum gerade jetzt die hybride Lizenzierung Ihnen die Flexibilität gibt, ihre verschiedenen Business Modelle abzubilden, dass Kundenerlebnis verbessert und Sie den Mehrwert Ihrer Lösung maximal monetarisieren.
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