Name: Software Monetization Matters: Effectively Working with Channel Partners
Start: 2021-11-18T17:15:00Z
End: 2021-11-18T17:15:20.000Z
Location: BrightTALK

In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. 

For over 30 years, we have been empowering people and enabling companies to unlock the full value and potential of their software and to evolve beyond their limits.

Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands.

We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future.
We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve.

We are Thales Software Monetization, but our friends call us Thales SM. 
Let’s build the future together



As the software industry moves rapidly toward cloud-native, subscription-based models, organizations relying on legacy licensing such as Hardlock (HL) dongles or on-premise licensing risk falling behind. This exclusive Customer Connect session is designed to help current Sentinel customers modernize their licensing infrastructure, reduce operational friction, and unlock new revenue opportunities. 

Join us and  explore how migrating from HL dongles to Sentinel LDK, and evolving from LDK to EMSaaS, empowers your business with flexibility, scalability, and actionable insights. 

Key Takeaways: 

 - Understand the benefits of replacing physical dongles with secure, software- and cloud-based licensing, reducing logistics and enhancing user experience.

- Discover how Sentinel LDK supports automation, centralized license management, detailed reporting, and scalable licensing operations across on-premise, cloud, or hybrid environments, helping you protect revenue, test new models, and streamline workflows. 

-Protect AI-powered applications and IP with Sentinel Envelope,delivering advanced code protection, feature control, and licensing enforcement, securing high-value AI software without modifying source code

- Expand your LDK deployment into a flexible, scalable monetization ecosystems that supports subscription and usage-based business models, plus advanced licensing features like user-based licensing, so you can launch faster, reduce manual effort, and grow recurring revenue.

- Easily connect entitlement management to any application with prebuilt connectors, low-code APIs, flexible onboarding, and real-time data synchronization.

Customer Connect:  Transform Legacy Licensing & Unlock Software Growth

You know the why - the question is how. 
 
Revenue generation, software protection, and customer satisfaction all hinge on one thing: getting your monetization strategy right. But what separates success from strategy? The answer lies in a clear, actionable roadmap built in partnership with your monetization platform provider. 
 
Whether you’re launching a new monetization initiative or optimizing an existing one, this session will walk you through the essential steps, helping you reduce risk, accelerate time to value, and position your business for long-term growth. 

Hosted by Adrian Pearce, Principal Business Value Consultant, and Carsten Sckopke, Professional Services Manager at Thales Software Monetization, this session outlines proven strategies used by leading software companies to build and scale successful monetization. 

What You’ll Gain 
In this session, you’ll learn 7 Steps to: 

Create a vision stakeholders will buy into 
Build a cross functional team that includes Product, IT, Operations, and executive leadership 
Navigate common roadblocks with confidence 
Establish a realistic go-to-market plan 
Track, measure, and refine your approach for sustained success 
Don’t make this just another rollout. Start your real plan for continual, software-driven revenue growth.  Watch this valuable session now.

Achieve Software Monetization Success: The 7-Point Roadmap for Stakeholder Alignment

Quarterly Sentinel HL Customer Forum – Fall 2025 
 
Using Sentinel, you can go beyond licensing with hardware keys and scale your software-driven business through monetization.  In this Quarterly Sentinel HL Customer Forum, explore how Sentinel enables you to: 
 
- Establish recurring revenue through subscriptions using software or cloud licensing 
- Increase operational efficiency through streamlining and simple integrations 
- Enhance customer satisfaction with diverse licensing and pricing options 
- Use product data insights to expand sales and plan roadmaps 
 
Join us for this informative session with Thales’ Software Monetization experts Alex Diepold, Product Line Manager, and Flavio Ferreira, Sales Engineer and hosted by Tom Millea, Sales Director. 

Start your software-driven revenue growth plan. Register now.

Get the Most Out of Sentinel:  How to Grow Your Software-Driven Business

View how Sentinel Pulse shows you – right in Salesforce - how to...

Increase renewals and upsells
Initiate cross-sells, and
Decrease customer churn

Raise Account Values Based on Usage Insights in Salesforce

In this session, you will learn how to:
- Integrate back-end order systems to automate fulfillment.
- Eliminate manual processes.
- Satisfy your customers with a consistent UX.

Maximize Efficiency: Automate Entitlement Transactions

In this demo, you will learn to:

- Decouple engineering from packaging decisions.
- Tailor your product packaging on-the-fly based on go-to-market decisions.
- Achieve commercial flexibility.

Increase Revenue: Quickly Offer New Pricing Models

Nel mondo delle licenze software, ogni azienda intraprende un entusiasmante viaggio alla scoperta di nuove opportunità e al raggiungimento del successo. Grazie alle moderne soluzioni di Sentinel per la gestione delle licenze software e la monetizzazione, avrai al tuo fianco un compagno affidabile, pensato su misura per la tua crescita e per ricavi sostenibili.

Nel nostro webinar, ti guideremo attraverso le potenzialità e le funzionalità delle soluzioni di monetizzazione software Sentinel, presentando esempi pratici che renderanno il tuo viaggio più agevole.

Ecco alcuni argomenti che tratteremo in questo webinar:
- Gestione flessibile delle licenze
- Controllo centralizzato delle licenze
- Distribuzione sicura del software
- Integrazione con altri sistemi e interfacce intuitive
- Supporto multi-piattaforma
- Soluzioni cloud e on-premise
- Reportistica in tempo reale

Il viaggio con Sentinel: verso licenze smart e monetizzazione sicura

Seit mehr als 40 Jahren gehört der Schutz von Software vor Piraterie und unautorisierter Nutzung zur bewährten Praxis – und Sentinel Envelope von Thales hat sich dabei als leistungsstarkes und zuverlässiges Tool etabliert.

Mit dem wachsenden Einsatz von AI rücken jedoch neue Bedrohungsszenarien wie Diebstahl von KI-Modellen, Manipulation und Daten-Poisoning in den Fokus, die ebenso effektive Schutzmaßnahmen erfordern.

In diesem Webinar erfahren Sie:
- einen kompakten Überblick über bewährte Methoden zum Softwareschutz. 
- wie Sie mit Sentinel Envelope von Thales gezielt Daten-Poisoning und Manipulation von AI-Modellen verhindern
- praxisnahe Einblicke anhand einer Live-Demo mit konkreten Anwendungsbeispielen

Challenge AI: SW & Lizenzmodelle wirksam vor Missbrauch & Manipulation schützen

Sentinel Pulse is a native Salesforce app that visualizes data from Sentinel Platform, to enable Sales and Customer Success teams visibility into customer behavior to prevent churn, increase renewals, and identify up-sell opportunities.

In this on-demand session, discover how Sentinel Pulse shows you how to...

Increase renewals and upsells
Initiate cross-sells, and
Decrease customer churn

Join Amish Patel from Forescout and Adrian Pearce from Thales as they explore the untapped potential of customer usage data, focusing on licensing insights. Learn how analyzing license issuance, activation timing, and endpoint usage reveals customer behavior and product adoption. Discover how usage data help assess install bases, track utilization, and identify under-activated licenses to help your sales and customer success team drive deeper customer engagement, uncover new revenue opportunities, and optimize sales and success efforts.

Key Takeaways:

- Leverage customer data to enhance sales and engagement
- Identify new revenue streams and boost retention
- Apply actionable insights to improve sales tactics and customer success

Unlocking the Power of Usage Data to Drive Customer Engagement

Are you a CIO, CISO, CTO, Product or Supply Chain Director navigating the complexities of the new CRA legislation? Don’t miss this exclusive Live Q&A session where our experts will break down everything you need to know to ensure your compliance strategy is rock-solid.

Whether you're just starting to tackle the CRA requirements or looking to optimize your current approach, this interactive session is designed to give you clear, actionable insights. You’ll have the chance to:

- Ask your burning questions directly to industry experts
- Clarify the key technical requirements of the CRA legislation and how they impact your organization
- Gain practical tips for building and strengthening your compliance strategy

Navigating CRA Compliance: Technical Insights and Live Q&A

Join us as we:
- Explore how to better protect your IP and data with Sentinel Envelope
- Share updates on the product roadmap
- Actively exchange ideas in this open forum

This session is designed specifically for Product Managers, Product Marketers, and Engineering/Development teams working hands-on with Sentinel LDK.

Feel free to extend this invitation to all your relevant teams

In order for all to feel comfortable sharing in this open forum, this session will not be recorded!

In this session, you will enjoy:
 - Lessons in protecting IP & Data with Sentinel Envelope
 - A sneak peek of Sentinel Roadmap
 - Interactive Q&A with our Product Experts
 - Community Connections & Migration Best Practices

Sentinel Customer Forum

As a manufacturer or distributor of digital products, staying ahead in cybersecurity compliance is essential for mitigating risks and ensuring success. Join Thales and Hogan Lovells for a concise webinar on the EU Cybersecurity Resilience Act (CRA) and its impact on your business.

Gain a clear understanding of the new regulations, their risks and opportunities, and how to navigate compliance effectively. Learn how technology solutions can simplify integration, reduce legal risks, and strengthen your cybersecurity defense.

Navigating CRA Compliance: Bridging Legal Requirements and Technology Solutions

Cloud-Umgebungen sowie Applikationen in Container-Systemen isoliert zu betreiben erfreuen sich zunehmender Beliebtheit und Docker hat sich zum De-facto-Standard entwickelt. An die Lizenzierung stellen diese Szenarios besondere Herausforderungen, die sich jedoch mit dem entsprechenden Know-how und den Sentinel Monetarisierungslösungen meistern lassen.

Lizenzierung in Container- und Cloud-Umgebungen

Transforming AI offers into profitable returns requires a strategic approach to AI software monetization. 

Join us for an engaging fireside chat with experts from the industry leaders at Thales and Simon-Kucher. You will come away with a solid grasp of the "Essential 4 Ps" of AI monetization—Productization, Protection, Packaging, and Pricing.  Learn how to lean into these elements to successfully offer an AI product while maximizing ROI.

The 4Ps for AI Monetization: A Webinar on How to Be Successful in Your AI Go to Market

Utilizing channel partners to distribute your offering can serve as a valuable extension of your sales team. It can also create challenges when transitioning to a new business model. Companies sometimes face channel partner resistance when instituting a new software entitlement and licensing plan. Demonstrating the tangible mutual benefits can help smooth this path.

Join Thales software monetization experts, Adrian Pearce and Rachel Present Schreter, as they explore proven approaches to incorporating your channel partners into a new software entitlement and licensing plan to maintain a positive, productive, and profitable relationship.

Software Monetization Matters: Effectively Working with Channel Partners

Business Growth

Customer Experience

Channel Marketing

Vendor Management

Supploe Risk

Partnerships

Software

Software Delivery

Product Management

Sales

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

Get powerful market trends insights that are shaping the M

Mergers and Acquisitions

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful distribution and logistics insights. Connect with experts and colleagues to get the most up-to-date knowledge on design, planning, execution, control, and monitoring of supply chain activities to build your competitive infrastructure, leverage worldwide logistics and create value.

Distribution and Logistics

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Software Monetization Matters: Effectively Working with Channel Partners

Presented by

About this talk

Thales Software Monetization