Software Monetization Matters: Effectively Working with Channel Partners

Presented by

Adrian Pearce, Principal Business Value Consultant & Rachel Present Schreter, Content & Product Marketing Director at Thales

About this talk

Utilizing channel partners to distribute your offering can serve as a valuable extension of your sales team. It can also create challenges when transitioning to a new business model. Companies sometimes face channel partner resistance when instituting a new software entitlement and licensing plan. Demonstrating the tangible mutual benefits can help smooth this path. Join Thales software monetization experts, Adrian Pearce and Rachel Present Schreter, as they explore proven approaches to incorporating your channel partners into a new software entitlement and licensing plan to maintain a positive, productive, and profitable relationship.

Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (99)
Subscribers (5754)
In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. For over 30 years, we have been empowering people and enabling companies unlock the full value and potential of their software and to evolve beyond their limits. Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands. We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future. We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve. We are Thales Software Monetization, but our friends call us Thales SM. Let’s build the future together