Software Monetization Matters: Effectively Working with Channel Partners

Presented by

Adrian Pearce, Principal Business Value Consultant & Rachel Present Schreter, Content & Product Marketing Director at Thales

About this talk

Utilizing channel partners to distribute your offering can serve as a valuable extension of your sales team. It can also create challenges when transitioning to a new business model. Companies sometimes face channel partner resistance when instituting a new software entitlement and licensing plan. Demonstrating the tangible mutual benefits can help smooth this path. Join Thales software monetization experts, Adrian Pearce and Rachel Present Schreter, as they explore proven approaches to incorporating your channel partners into a new software entitlement and licensing plan to maintain a positive, productive, and profitable relationship.

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