Software Monetization Matters: The Art of Software Packaging

Presented by

Adrian Pearce, Principal Business Value Consultant & Rachel Present Schreter, Content & Product Marketing Director at Thales

About this talk

Software entitlements provide software providers and software-driven hardware companies the ability to control who is using what features, where they are using them (specific devices), and for how long. The beauty of a robust and flexible software entitlement program is the ability to utilize this control to customize offerings for your end user. Perhaps your prospective customer cannot commit to a perpetual license agreement. You could offer a monthly subscription. What if they want to try out a new feature before committing to purchasing? Entitlements allow you to offer a free trial period. Explore the many creative packaging possibilities with Thales software monetization experts Adrian Pearce and Rachel Present Schreter in this 20 minute webchat.
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In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. For over 30 years, we have been empowering people and enabling companies unlock the full value and potential of their software and to evolve beyond their limits. Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands. We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future. We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve. We are Thales Software Monetization, but our friends call us Thales SM. Let’s build the future together