Software Monetization Matters: The Art of Software Packaging

Presented by

Adrian Pearce, Principal Business Value Consultant & Rachel Present Schreter, Content & Product Marketing Director at Thales

About this talk

Software entitlements provide software providers and software-driven hardware companies the ability to control who is using what features, where they are using them (specific devices), and for how long. The beauty of a robust and flexible software entitlement program is the ability to utilize this control to customize offerings for your end user. Perhaps your prospective customer cannot commit to a perpetual license agreement. You could offer a monthly subscription. What if they want to try out a new feature before committing to purchasing? Entitlements allow you to offer a free trial period. Explore the many creative packaging possibilities with Thales software monetization experts Adrian Pearce and Rachel Present Schreter in this 20 minute webchat.

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