Software Monetization Matters: The Art of Software Packaging

Logo
Presented by

Adrian Pearce, Principal Business Value Consultant & Rachel Present Schreter, Content & Product Marketing Director at Thales

About this talk

Software entitlements provide software providers and software-driven hardware companies the ability to control who is using what features, where they are using them (specific devices), and for how long. The beauty of a robust and flexible software entitlement program is the ability to utilize this control to customize offerings for your end user. Perhaps your prospective customer cannot commit to a perpetual license agreement. You could offer a monthly subscription. What if they want to try out a new feature before committing to purchasing? Entitlements allow you to offer a free trial period. Explore the many creative packaging possibilities with Thales software monetization experts Adrian Pearce and Rachel Present Schreter in this 20 minute webchat.

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (62)
Subscribers (2093)
Thales Sentinel is the leading global partner for software licensing, delivery, and protection. We provide customers of all sizes with a variety of solutions that scale with your needs as your business grows. See how our strong security foundation can help you maximize the potential of your software.