Software Monetization Matters: The Art of Software Packaging

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Presented by

Adrian Pearce, Principal Business Value Consultant & Rachel Present Schreter, Content & Product Marketing Director at Thales

About this talk

Software entitlements provide software providers and software-driven hardware companies the ability to control who is using what features, where they are using them (specific devices), and for how long. The beauty of a robust and flexible software entitlement program is the ability to utilize this control to customize offerings for your end user. Perhaps your prospective customer cannot commit to a perpetual license agreement. You could offer a monthly subscription. What if they want to try out a new feature before committing to purchasing? Entitlements allow you to offer a free trial period. Explore the many creative packaging possibilities with Thales software monetization experts Adrian Pearce and Rachel Present Schreter in this 20 minute webchat.

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A global leader with over 30 years of experience and a workforce of 450 experts across 20 countries, our technology allows companies to operate with clarity today and confidence for the future. Through our people, platform, and services, we deliver essential software solutions to thousands of organizations—helping our customers control and govern how their software is accessed so they can embrace innovation, evolve business models, and pursue new revenue opportunities.