Name: This is How it’s Done: Bringing Software Monetization to Life (case study)
Start: 2022-02-24T16:15:00Z
End: 2022-02-24T16:32:09.000Z
Location: BrightTALK

A global leader with over 30 years of experience and a workforce of 450 experts across 20 countries, our technology allows companies to operate with clarity today and confidence for the future.
Through our people, platform, and services, we deliver essential software solutions to thousands of organizations—helping our customers control and govern how their software is accessed so they can embrace innovation, evolve business models, and pursue new revenue opportunities.

SaaS has set the bar for excellent user experience, agile operations, and revolutionary marketing. SaaS providers will learn from QSC how their SaaS initiative is taking off. For those not born in the cloud, learn how you can offer SaaS benefits with your current architecture.

Moderated by Deb Summers, Director, Software Monetization, Thales.

12:45PM PDT | 3:45PM EDT
QSC: Driving real-world business transformation through SaaS
Anna Csontos, EVP, Chief Market Officer and Chief of Staff, QSC
Johanna Rose, Marketing Manager, Thales

1:00PM PDT | 4:00PM EDT
Clarity inspires creativity:  Innovating for your customer
Darim Rahmatallah, Senior Product Manager, Software Monetization, Thales
Dean Bass, Product Development Director, Oxford Instruments

1:30PM PDT | 4:30PM EDT
Getting to SaaS: Reach your highest potential
John Dwyer, Professional Services Manager, Software Monetization, Thales

1:45PM PDT | 4:45PM EDT
Closing Remarks
Damien Bullot, Global VP, Software Monetization, Thales

Sentinel Insights NORAM - Innovate for a Promising SaaS Future

Get a clear understanding of what you need from your people, operations, and data to make the best strategic decisions across the organization.

Moderated by Deb Summers, Director, Software Monetization, Thales.

11:30AM PDT | 2:30 PM EDT
The Power of People: Succeeding beyond technology
Rick Towner, Business Value Consultant, Software Monetization, Thales

11:50PM PDT | 2:50PM EDT
Knowledge is money:  Improving customer outcomes through data
Todd Steel, Director, Product Management, Software Monetization, Thales
Rick Towner, Business Value Consultant, Software Monetization, Thales

12:10PM PDT | 3:10PM EDT
Leap toward the future: Scale your business with automation
Dale Hopkinson, Senior Product Manager, Software Monetization, Thales

Sentinel Insights NORAM - Make Data-Driven Strategic Decisions

You will get an inside look at actionable software industry trends from Mark Thomason at IDC, learn how to make entitlement-driven growth work for your organization, and hear monetization experiences directly from Juniper Networks and Sharp Electronics Corp.

Moderated by Deb Summers, Director, Software Monetization, Thales.

10:00AM PDT | 1:00PM EDT
Sentinel Insights:  The here and now of Software Monetization  
Damien Bullot, Global VP, Software Monetization, Thales
Mark Thomason, Research Director, Digital Business Models and Monetization, IDC

10:30AM PDT | 1:30PM EDT
Winning at monetization: The secret to accelerated growth 
Sean Eldredge, Sr. Director Business Operations, CPO – SW Transformation & Operations Team, Juniper
Mike Marshall, Director, Software Business Operations, CPO – SW Transformation & Operations Team, Juniper
Jake Fox, Vice President & Co-General Manager, Software Monetization, Thales
Manoj Tharakan, Director Product Management, Software Monetization, Thales

11:00AM PDT | 2:00PM EDT
Sharp Electronics Corporation: Trailblazing a path to SaaS
Vince Jannelli, Associate Vice President, Software Product Management, Sharp Electronics
Karen Camara, Senior Product Manager, Sharp Electronics

Sentinel Insights NORAM - Gain Insights for Growth

Entitlements are a hot topic today. But do you really know how to unleash the power of this software functionality?  Entitlements manage the right to use a feature or a product. It’s this control that opens up a world of possibilities. 

You will learn how to: 
- drive more revenue from my existing customers 
- acquire new customers with the right entitlement management system 
- prevent revenue leakage 
- segmenting your offering and package in new ways  
- reduce risk with new product introductions

Entitlements: What are they and why do you need them

In our report, Embracing Change with Software Licensing: State of Software Monetization 2022, companies like yours pinpointed the three challenges that became most apparent during Covid-19, including:

- licensing across multiple devices 
- licensing in multiple deployment environments 
- supporting users who work remotely

Join us our LIVE interactive webinar with Thales software monetization expert, Darim Rahmatallah. Darim will reviews those challenges, steps you can take to overcome them, and will answer your questions.

Covid Challenges: Overcoming 3 Issues the Pandemic Exposed

In this 20-minute webinar, we take you through the latest report, Embracing Change with Software Licensing: State of Software Monetization 2022.  These insights will help you create the most forward-thinking strategic plan with the latest trends in software monetization. 

We surveyed hundreds of software and software-driven hardware vendors. They revealed their concerns and aspirations for the industry and candidly assessed how they will deliver their products in the years to come.  

See how your company compares and where you may want to make some changes.

Trends Revealed: A Guided Tour Through the Software Monetization Report

IDC’s, Mark Thomason presents a state of the industry overview with a focus on key pitfalls to avoid in transitioning to recurring revenue.

Where Companies Fail and How to Avoid the Traps of Shifting to Subscriptions

Melissa Rogers, Senior Vice President and General Manager of Software for Gerber Technology talks in this short video about how using Sentinel for Licensing allowed their business to digitally transform. Thales has been working with Gerber Technologies for many years, and we’re pleased to be their partner in digital transformation. Having been an integral part of Gerber’s transition to user licensing, Melissa discusses here “how Gerber transformed customer relationships through user licensing”

How Gerber Transformed Customer Relationships through User Licensing

Il software è un elemento presente nella maggior parte dei prodotti e servizi di qualsiasi azienda ed è fondamentale. Nonostante lo sviluppo software risucchi sempre più investimenti da parte delle aziende e sia un “lavoro di invenzione”, spesso viene valutato in modo inadeguato, anche a causa della complessità dei processi coinvolti nella possibile creazione e gestione delle licenze

In questo webinar imparerai a conoscere le condizioni quadro normative che devono essere osservate quando si gestiscono i diritti sul software creato in azienda, in particolare il copyright.

Inoltre, ti mostreremo come utilizzare la protezione del software e la gestione delle licenze per rendere più flessibile ed efficiente la monetizzazione del software nei processi aziendali, aumentando al contempo la redditività della proprietà intellettuale e combattendo la pirateria e il furto di proprietà.

Tutelare e valorizzare lo sviluppo del software

Entitlement management goes beyond controlling who can use what software features. Properly planned, software entitlements can provide the gateway to an excellent user experience. Find out how you can offer an experience that rivals that of the biggest software companies in the world, making your customers happy, and reducing churn.

Software Monetization Matters: Improving Your Customer Experience

Software entitlements provide software providers and software-driven hardware companies the ability to control who is using what features, where they are using them (specific devices), and for how long.  The beauty of a robust and flexible software entitlement program is the ability to utilize this control to customize offerings for your end user. Perhaps your prospective customer cannot commit to a perpetual license agreement. You could offer a monthly subscription. What if they want to try out a new feature before committing to purchasing? Entitlements allow you to offer a free trial period.  Explore the many creative packaging possibilities with Thales software monetization experts Adrian Pearce and Rachel Present Schreter in this 20 minute webchat.

Software Monetization Matters: The Art of Software Packaging

Softwarehersteller oder Hersteller smarter Geräte müssen jetzt handeln und umdenken, um wettbewerbsfähig zu blieben. Jedoch gestaltet sich die Umsetzung des Digitalen Wandel ohne externe Expertise oftmals schwierig und erfordert einen integrierten Technology-Stack. 

Dieser Vortrag beschreibt die aktuelle Marktsituation und veranschaulicht an Hand von Praxisbeispielen den Prozess und die Herausforderungen, die sich durch Umstellung auf abonnementbasierte Lizenzen für Softwarehersteller oder Hersteller smarter Geräte ergeben. 

Zudem werden Lösungsansätze aufgezeigt, mit deren Hilfe sich u.a. folgende Vorteile realisieren lassen:

• Verwirklichung von wiederkehrende Einnahmen
• einfachere Gewinnung von Neukunden
• Verbesserung der Kundenzufriedenheit
• Reduzierung von Kundenabwanderung
• Erschließung neuer Kunden- und Marktsegmente
• Reduzierung der Kosten durch Optimierung der Geschäftsprozesse
• Datenbasierte Geschäftseinblicke

Subscription – abonnementbasierte Lizenzen als erfolgreiches Geschäftsmodell

Utilizing channel partners to distribute your offering can serve as a valuable extension of your sales team. It can also create challenges when transitioning to a new business model. Companies sometimes face channel partner resistance when instituting a new software entitlement and licensing plan. Demonstrating the tangible mutual benefits can help smooth this path.

Join Thales software monetization experts, Adrian Pearce and Rachel Present Schreter, as they explore proven approaches to incorporating your channel partners into a new software entitlement and licensing plan to maintain a positive, productive, and profitable relationship.

Software Monetization Matters: Effectively Working with Channel Partners

Il passaggio dal software on-premise al cloud o dalle licenze perpetue agli abbonamenti è una sfida importante per molti fornitori di software o produttori di dispositivi intelligenti: entro il 2025, la maggior parte del software sarà compatibile con il cloud. Forse in questo momento stai pensando di percorrere questa strada e se hai domande o dubbi, non sei solo.

Questo webinar ti mostra le possibilità e i vantaggi delle licenze ibride e come puoi implementare questa transizione. Oltre a una dimostrazione del prodotto, ti mostreremo ...
- perché ora è il momento giusto per pensare alle licenze ibride?
- In che modo la licenza ibrida semplifica la monetizzazione del software e la sincronizzazione delle offerte di prodotti.
- Come migliorano le licenze ibride e l'esperienza del cliente
- In che modo le licenze ibride possono aumentare la tua offerta on-premise e semplificare il percorso verso SaaS.

Go Hybrid - un'innovazione nel settore delle licenze software

Компания Thales, мировой лидер в сфере монетизации софта, приглашаем посетить вебинар «Sentinel: трансформация лицензирования, LDK 8.3»

Вебинар состоится в четверг, 11 ноября 2020 г., 11.00 – 12.00 (время московское).

На вебинаре мы поговорим о том, какие трансформации происходят в сфере бизнеса, построенного на продаже софта и технологичных устройств. Обсудим то, как меняются требования к современной системе лицензирования и защите программного обеспечения, поговорим о влиянии глобального кризиса полупроводников и периодических локдаунов в мире, поделимся советами о том, как продолжать развивать бизнес в условиях современного мира и как с этим может помочь Sentinel LDK 8.3, который выйдет в начале ноября. Регистрируйтесь, будет интересно!

Вебинар проводится на русском языке.

Мероприятие бесплатное при предварительной регистрации.

Sentinel: трансформация лицензирования, LDK 8.3

Software monetization experts, Adrian Pearce and Rachel Present Schreter discuss how any company with a software-driven offering can reap the revenue rewards of ensuring licensing and entitlement compliance.  Many customers consuming software or utilizing subscription services of an intelligent device inadvertently overuse or misuse their allotted permissions. In this 20-minute WebChat, Adrian and Rachel discuss easy fixes that can result in readily captured revenue.

Software Monetization Matters: Finding Revenue Through Compliance

This is a short overview and a live demo (in English) of the Sentinel LDK Software License features, and their activation workflow.

Sentinel LDK SL (on premise software licenses)

Todd Moore leads a global encryption business unit that found itself mired in software licensing and entitlement mistakes. He will talk candidly about the issues they encountered—which may sound a lot like your own—and how they solved their problems.



In our new Software Monetization 2022 report, Embracing Change Through Software Licensing, over 500 executives like Todd report on their concerns and trends facing the software industry.  This webinar brings those statistics and solutions to life with real-world stories and examples.

This is How it’s Done: Bringing Software Monetization to Life (case study)

Business Growth

Compliance

Digital Transformation

Process Automation

recurring revenue

sentinel solutions

Software entitlement systems

Software Licensing

Software monetization

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This is How it’s Done: Bringing Software Monetization to Life (case study)

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