Driving product led and sales led growth with a Software Monetization strategy

Presented by

Dale Hopkinson, Head of Growth, Thales Software Monetization

About this talk

Launching your product requires a focus on user acquisition. But improving growth long-term also requires monetization – optimizing revenue from your customers. Conversations around layering product-led and sales-led growth to maximize your monetization strategy are gaining traction, but is this the right approach for your company? Software Monetization is a key driver in achieving growth in PLG and SLG. Join this webinar with Thales Software Monetization expert Dale Hopkinson as he shares insights on how your organization can leverage PLG and SLG as part of your growth strategy. Discussion points: • Challenges for SaaS-ifying for growth • Maximizing software monetization – layering PLG and SLG strategies • Putting it into practice You don’t want to miss this thought-provoking discussion. Reserve your seat now! Host: Dale Hopkinson, Head of Growth, Thales Software monetization. For over 15 years, Dale has been responsible for creating revenue growth, improving operational costs, and led innovation to capitalize on new market opportunities. He leads sustainable revenue creation and demand generation in his current role as Head of Growth for Thales Software Monetization. Before this position, he was vital in leading Thales' SaaS transformation and increasing recurring subscription revenue. Throughout his career, Dale has worked with some of the world's largest enterprises to help transform their business through recurring revenue models by implementing Entitlement Management solutions.

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In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. For over 30 years, we have been empowering people and enabling companies unlock the full value and potential of their software and to evolve beyond their limits. Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands. We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future. We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve. We are Thales Software Monetization, but our friends call us Thales SM. Let’s build the future together