Name: L'evoluzione della monetizzazione del software
Start: 2023-06-08T13:30:00Z
End: 2023-06-08T13:30:51.000Z
Location: BrightTALK
Rating: 5

In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. 

For over 30 years, we have been empowering people and enabling companies unlock the full value and potential of their software and to evolve beyond their limits.

Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands.

We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future.
We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve.

We are Thales Software Monetization, but our friends call us Thales SM. 
Let’s build the future together



Per le aziende, le licenze cloud offrono numerosi vantaggi e creano nuove opportunità. Sono proprio la semplicità e la portabilità su un'ampia varietà di dispositivi e sistemi operativi a rendere così unica questa tipologia di licenza.

In questo webinar ci vogliamo concentrare sui seguenti argomenti:
- Licenze cloud con EMS as a Service: Flessibilità, scalabilità e mobilità migliorate
- Account-Based Licensing: Uno sguardo completo a concetti e vantaggi
- Usage data: Maggiore visibilità, sviluppo software più efficiente e identificazione di opportunità di cross-selling e upselling

Vantaggi e opportunità delle licenze cloud

Unabhängig davon, ob Sie sich erstmals mit dem Thema Lizenzierung auseinandersetzen, einen umfassenden Überblick über die Möglichkeiten und Leistungsfähigkeit moderner Lizenzierungssystem erhalten möchten oder Ihr aktuelles Lizenzierungssystem an seine Grenzen stößt – unser Webinar für Lizenzierungsein- und -umsteiger ist genau das Richtige für Sie! Wir führen Sie durch grundlegende Aspekte der Lizenzierung, vermitteln Ihnen schrittweise ein Verständnis für dieses komplexe Thema und präsentieren Lösungsansätze sowie bewährte Praktiken für Herausforderungen bei der Prozessautomation, Paketierung, Implementierung neuer Geschäftsmodelle und vieles mehr.

Die Themen dieses Webinars sind u.a.:
- Schutz geistigen Eigentums und Softwareschutz
- Elektronische Software-Verteilung
- Unterschiedliche Lizenztypen
- Abbildung verschiedenster Business Modelle mittels Lizenzierung
- Steuerung von Hardwarevarianten mittels Software
- Reduzierung der manuellen Lizenzierungsprozesse sowie Prozessberatung
- u.v.m.

Lizenzierung heute, morgen…in Zukunft: Webinar für Lizenzierungsein- & umsteiger

The global economic landscape is prompting software vendors to adjust their business models for increased resilience and explore new avenues for revenue growth. But what does this mean for your software-driven business in 2024?

In this session, Darim Rahmatallah, Thales' Senior Product Manager and Monetization expert, will discuss what makes a software transformation strategy a success. He will provide guidance and insights on how to make your existing software and services work harder for you, cutting down on risk, keeping customers happy, and unlocking growth. 

The session will cover:
- Perfecting the Product Packaging and Pricing Strategy 
- Strategically Enhancing Revenue Streams for Sustainable Growth 
- Recognizing the Importance of Customer Retention for Consistent Growth

Monetization Strategies to Drive Software Revenue in 2024 and Beyond

In the ever-evolving landscape of digital innovation, the need for organizations to embark on a Software Monetization transformation journey is not just a strategic choice but a necessity.  However, this transformative endeavor requires meticulous planning and execution to extract maximum value from your software products.

If you are about to embark on this journey, don't miss the concluding session from our Mastering Monetization series.  Join Thales' Adrian Pearce, Principal Business Value Consultant and Carsten Sckopke, Professional Services Manager, as they discuss why having the strategy, and support from the top down, is essential for a  successful software evolution, ensuring long-term success in the digital landscape.

Key Takeaways:  

 - Strategic Vision: explore the significance of a clear software transformation strategy 
 - Top-Down Support: learn how leadership backing boosts transformation effectiveness
 - Team Impact: understand how monetization shifts benefit diverse organizational teams
 - Future-Proofing: gain insights on how software transformation lays the groundwork for future success

5 Steps for Success: How To Structure Your Implementation Project For Success

Join Thales Software Monetization for the penultimate session of their Mastering Software Monetization series.  In this session, Thales are joined by Gerber Technology, as they share insights on their software portfolio transformation using cutting-edge licensing and entitlement technology.

If you are looking to learn how your organization can streamline its order-to-fulfillment process, reduce software delivery cost and boost software sales effectively, this is a must watch session!

Optimizing Software Monetization: Insights from Gerber Technology

In diesem Webinar zeigen wir Ihnen, wie das Zusammenspiel von Lizenzmanagement und Abonnementverwaltung Mehrwerte für Ihr Unternehmen schafft, sei es bei der Monetarisierung ihrer Softwarelösungen oder der Entwicklung eines völlig neuen digitalen Produkts.

Die Themen dieses gemeinsamen Webinars von Thales und Nitrobox sind u.a.:

Wie lassen sich die Einschränkungen Ihrer gegenwärtigen Lizenzierungs- und Marketingstrategien überwinden.
Wie können die Kundenzufriedenheit erhöht, die Transparenz in der Softwarenutzung geschaffen, Ihre Einnahmen gesteigert und Ihre digitale Produktvermarktung optimiert werden.
Welche verschiedenen Möglichkeiten, Vorteile und Mehrwerte sich aus einer integrierten Lösung für Softwarelizenzierung und Abonnementverwaltung ergeben.

Webinar & Software Demo: Verkaufst du schon oder paketierst du noch?

Product Led and Sales-led Growth are terms increasingly on the rise within the software industry.  But what do they mean for your software driven business and are they the right approach for your organisation?

In this session, Dale Hopkinson,  SaaS Growth Lead at Thales Software Monetization, will share insights in how Software Monetization is a key driver in achieving growth in PLG and SLG. and how you can leverage PLG and SLG as part of your growth strategy. 

During this thought provoking episode, Dale will discuss:  

• Challenges for SaaS-ifying for growth
• Maximizing software monetization – layering PLG and SLG strategies
• How to put PLG and SLG into practice 

If you are looking to increase your software driven revenue, you will not want to miss this discussion. Reserve your seat now!

Driving Product-Led and Sales-Led growth With A Software Monetization Strategy

Bei der Vermarktung komplexer Softwareprodukte stoßen viele Unternehmen an ihre Grenzen, da eine effiziente und unabhängige Zusammenstellung oft eine Herausforderung darstellt. Dieser Vortrag zeigt anhand von Praxisbeispielen bewährte Methoden, wie Sie die Flexibilität Ihrer Softwarelösungen erhöhen können, um Ihr Unternehmen auf ein neues Level der Anpassungsfähigkeit und Effizienz zu heben. Entdecken Sie, wie Sie durch diese Ansätze schnelle Bereitstellung und Reaktionsfähigkeit, Kosteneffizienz und Ressourcenoptimierung sowie Skalierbarkeit und Wachstum erfolgreich umsetzen können.

Verkaufst du schon oder paketierst du noch?

Die Dynamik der Welt verändert sich unaufhaltsam. Um die Überlebensfähigkeit von Unternehmen im heutigen Markt zu gewährleisten, müssen Unternehmen sich vielerorts neu ausrichten und umorientieren sowie digitale Geschäftsmodelle etablieren: Softwarelizenzierung, Entitlement Management und effiziente, unabhängige Software-Packetierung gewinnen dabei zunehmend an Bedeutung. Aber wie können Unternehmen dieses Potenzial zur Monetarisierung nutzen, und wie vollzieht man mit größtmöglichem Erfolg den Wandel vom Hardware- / Software-Anbieter hin zum Anbieter von Softwarelösungen? Wir zeigen, dass es sich lohnt, die Transformation jetzt anzugehen! Denn die Resultate sind gesteigerter Softwareumsatz, automatisierte Prozesse und eine erhöhte Kundenzufriedenheit.

Wie digitale Lösungen die Zukunft von Industrieunternehmen verändern

In this episode of Mastering Monetization, Dale Hopkinson, Head of Growth at Thales, will walk you through the ins and outs of how to increase top and bottom-line revenue with innovative SaaS pricing models. During this session, you will discover how an independent licensing and entitlements system can help you optimise your pricing, improve revenue and boost profitability.  

If you are looking for unlimited flexibility in pricing and packaging and reduced revenue leakage from your software offerings, then join Dale for this not to be missed session!

Monetizing Beyond Traditional Pricing Models

In today's rapidly evolving business landscape, the shift towards Everything-as-a-Service (XaaS) models has brought about unprecedented opportunities and challenges.  As organisations increasingly transition from traditional product-based offerings to subscriptions and usage-based services, managing entitlements has become a pivotal aspect of ensuring customer satisfaction, operational efficiency and revenue optimization.

Join Thales' Philippe Benitez, Director of Business Development, as he delves into the fundamental concepts of entitlement management - from defining entitlements and rights to exploring the intricacies of subscription tiers, usage metrics, and access controls.

This webinar is essential for business leaders, product managers, subscription managers and anyone involved in shaping and executing XaaS strategies.  Whether you are new to entitlement management or seeking to refine your existing approach, this session offers actionable insights to navigate the complexities of the XaaS landscape effectively with an effective Entitlement Management strategy.

Navigating Entitlement Management in the XaaS Era

Join Alexander Diepold and Ilaria Piras of Thales to learn how you can:

• Migrate to on prem or cloud licensing at your pace
• Benefit from 100% portability
• Maintain full control over user access
• Deliver your software within seconds
• Save on OpEx
• Create convenient UX
• Properly secure your software
• Lower your company’s carbon footprint
• Efficiently monetize your software

With Q&A follow-up.

Make the Move: Advantages of Cloud-Based Software Licensing

Negli ultimi anni, il mondo della monetizzazione del software è cambiato molto. Dai dongle hardware al software e ai modelli basati su cloud, oggi ci sono molti vantaggi. Strumenti di monetizzazione come EMS as a Service, Sentinel Connect o Sentinel Insights possono aumentare la tua redditività, migliorare la fidelizzazione dei clienti, ottenere una maggiore penetrazione del mercato e aiutarti a ottenere un vantaggio competitivo.

In questo webinar te lo mostreremo
- Come automatizzare i processi aziendali
- Come aumentare l'efficacia dei tuoi processi di lavoro
- Come migliorare lo scambio continuo di dati tra diverse applicazioni attraverso l'integrazione dei sistemi
- Come puoi ottenere preziose informazioni sul tuo ecosistema e migliorare continuamente i tuoi processi utilizzando strumenti di analisi dei dati.
- Come l'utilizzo di soluzioni basate su cloud aumenta la flessibilità e la scalabilità
- Come mappare un flusso di lavoro uniforme end-to-end con la famiglia di prodotti Sentinel (demo dal vivo).

Attendiamo con impazienza la tua partecipazione.

L'evoluzione della monetizzazione del software

Sentinel EMS

Sentinel Connect

Sentinel Puls

Monetizzazioni Software

licenze basate su cloud

licenze ibride

automazione delle licenze

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

Get powerful market trends insights that are shaping the M

Mergers and Acquisitions

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful distribution and logistics insights. Connect with experts and colleagues to get the most up-to-date knowledge on design, planning, execution, control, and monitoring of supply chain activities to build your competitive infrastructure, leverage worldwide logistics and create value.

Distribution and Logistics

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

L'evoluzione della monetizzazione del software

Presented by

About this talk

More from this channel