Driving Product-Led and Sales-Led growth With A Software Monetization Strategy

Presented by

Dale Hopkinson, SaaS Growth Lead, Thales Software Monetization

About this talk

Product Led and Sales-led Growth are terms increasingly on the rise within the software industry. But what do they mean for your software driven business and are they the right approach for your organisation? In this session, Dale Hopkinson, SaaS Growth Lead at Thales Software Monetization, will share insights in how Software Monetization is a key driver in achieving growth in PLG and SLG. and how you can leverage PLG and SLG as part of your growth strategy. During this thought provoking episode, Dale will discuss: • Challenges for SaaS-ifying for growth • Maximizing software monetization – layering PLG and SLG strategies • How to put PLG and SLG into practice If you are looking to increase your software driven revenue, you will not want to miss this discussion. Reserve your seat now!

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In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. For over 30 years, we have been empowering people and enabling companies unlock the full value and potential of their software and to evolve beyond their limits. Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands. We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future. We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve. We are Thales Software Monetization, but our friends call us Thales SM. Let’s build the future together