CRM: Not Just for the Sales Team

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Presented by

Genya Akselrod - Practice Director, CRM | Sara Airgood - Solution Architect, CRM

About this talk

In today's world, customers value relationships over transactions. To provide a seamless experience to our customers across different touchpoints, we need your CRM system to help us bring all your customer data in one place. That's why choosing the right CRM system and using it correctly becomes extremely important - not just for our sales team but for all customer-facing teams. In this webinar, Genya Akselrod - Practice Director, CRM, discusses why we need to create a unified CRM to build lasting customer relationships in the digital age and how different teams can harness the full potential of the organization's CRM system. Outline: o Why Consistent Customer Experience is Vital in the Digital Age o How a Good CRM Helps Create a Consistent Customer Experience o Scenario Discussion: Microsoft Dynamics CRM for Sales Team and Beyond o How to Succeed at CRM Adoption

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